as unfortunate looking as it is, scher revealed it was given to her by kiss bassist gene simmons. >>w, it took it from probably 20, $50 piece to a $6,000 armadillo lamp because it has a great story. >> you go into a sotheby's, cristsy's auction, the finest jewelry are being sold. julien's, we are a little bit more of a rock and roll auction house. >> sell at 27,000. >> reporter: kody frederick, the auctioneer, will never forget when this lot came up. a rolling stones themed toilet seat cover. >> with the red tongue. >> reporter: it belonged to bill wyman, the former bass player for the actual rolling stones. it sold for more than $1,000. >> and i am like, is that a world record on toilet seat covers? it's got to be. >> reporter: julien's 50,000 square foot warehouse in los angeles is full of both the ridiculous and the rare. >> this is princess diana's hat, her shoes, handbags. >> reporter: from princess diana's outerwear -- >> how do we make this dignified. >>> >> reporter: to john f. kennedy's underwear. >> you know a lot about a piece. you don't know how much emotional value other