let's bring in simon chadwick, a professor of sport industry from coventry in the u. k. and simon know why is this happening now? obviously it's happening because steven begins is about to start and, and japan, specifically tokyo is in a state of emergency as a result of the pandemic. as you pointed out that we already know that there is a great deal of public resistance to the olympics. and a poll polls continue to suggest that people don't want the olympics to be there. so i think it's a direct response to that from the part of tokyo, sorry on the part of arthur, and how big of an impact will this have on organizers and the i o. c, a new a many way it will be marginal, toyota is actually a global sponsor. and so much of toyota's promotional activity act activation is we would call it marketing terms, is going to take place outside japan anyway. i think really for me, it's the symbolism of what's happened inside japan. that's going to be more significant. because i think if toyota was seemed to be associated with an event that may ultimately become known as a super sprea

earlier we spoke to simon chadwick. he's a professor of sport industry in the u. k. he believes the toyota made the move to show solidarity with the japanese people. we already know that there is a great deal of public resistance to the olympics. and a poll polls continue to suggest that people don't want the olympics to be there. so i think it's a direct response to that on the part of toyota, toyota is actually a global sponsor. and so much of toyota's promotional activity act activation as we would call it marketing terms, is going to take place outside japan. anyway, i think really for me, it's the symbolism of what's happened inside japan. that's going to be more significant. because i think if toyota was seemed to be associated with an event that may alternately become known as a super spread or events that wouldn't play well with the japanese public. so i think what toyota is doing is to send a signal to, to the japanese public that he understands that it empathize isn't. and that it's not going to do anything to the, that he's detrimental to, to the tokyo pop