professor simon chadwick, a real pleasure having you on the show. rt with this. why is saudi arabia spending so many billions of dollars on sport? when you look at it, let's be frank, not a country with a reputation for a deep sporting heritage. so, two responses to that. i think the first is around the sport itself. there is a lot of engagement. there's established engagement with sports like football. but the sporting heritage of saudi arabia as well is bound up in camel racing and falconry, also in equine sports as well. so there is a sporting culture there. we're not making a giant leap into the unknown as far as what saudi arabia is doing, there are lots of reasons for it. there's an economic component. this is an economy hugely dependent upon oil and gas revenues in a world that is kicking back against fossil fuels. it needs to diversify very, very quickly, especially in terms of ensuring the resilience of its economy. at the same time, unemployment is high, and sport is seen as one of the ways of generating newjobs and new revenue streams. at