leadership expert simon sinek and tariq farid, founder and ceo of edible arrangements, are back withs again. not only leadership expert, top three most-watched ted talk? >> that's right. >> and if i can tout both of you -- when we met you, you were the second story or first story i think we did on this show. >> that's right. >> one of the first three. you had 400 franchises then. >> a little less than 400. >> and now? >> 1,300. >> okay, so i clearly want to hear the tips from you because you know what you're doing. >> it's clearly the show that did it. >> exactly. i launched both of you. i launched you both. let's start with you, simon. >> sure. so, my top tip is take care and work to see that those around you succeed. so many entrepreneurs make it about themselves and they forget that there's other people there who have devoted their lives, their workdays to support. and when they feel that they're always subordinate in trying to see you succeed, it is demoralizing. so work to see that those around you work to their natural best. they become valuable members of the team and more and