singapore, urban prototyping singapore where we worked with local interests to open up over 30 private data sets and we had to engineer, what kind of contract would you have? how would you handle privacy? how would you let people use it for only that purpose? that form of innovation as it spreads here and elsewhere i think leads to a whole lot of new possibilities and applications. and this great cross trading between the private second for and public sector is just now taking off. in many ways san francisco has a special responsibility here. lots of cities are investing in opening data. that's a lot of supply. you need the demand side to prove to the city it's worthwhile and to prove to the public you can build an ecosystem there. we can do things with that whether bottom up activities, gray area or private companies. so, it's a moment of real burst of innovation and the landscape changes as the public and private sides come together. >> i very much agree with everything that was said. i'll add that in addition to the public sector, at the city level for open data disclosures and the private sector i can also speak to how important this is at the federal government level as well as we continue to work with cities across america to get more open data sets released, to the question about the history and we really look to recent examples to see the dura power of open data sets. my favorite examples are weather when weather data was released, weather channel.com and many others, and gps global positioning system. we know the history there was the military infrastructure that liberated public consumption and use, but the things we expected such as navigation, but also things that people didn't necessarily anticipate in the beginning such as precision crop farming which lowers the cost of food in the supermarket ultimately. so, the question is now what is the next gps, what else can be done? how can the federal government work with cities, with platforms like cities.data,.gov and other systems like that. how can we liberate some of this data while also protecting privacy and confidentiality which is hugely important and something that we're seeking to celebrate and support in a way our customers which i'm sitting alongside here, for the entrepreneurs and the organizations that are using consuming this data to turn them into real value. that is something that is very significant priority for the administration and that's why the president launched an open data initiative to support. >> let me dig a little more on the federal side. can you talk a little more about the work that you specifically are doing and sort of, you know, how the department of energy when it became interested in open data, what is available right now? >> there is so much available for start-ups right now. it's hard to choose a few favorites. wow, i can tell you what some of the best ones that people have told me are the most popular so that will be like many other things in the start-up world, it's not the government that is going to come up with the answer. it's partners working together to find the solution. so, one data set that comes to mind, i want to do a show of hands. i get this question a lot in terms of how much of the work is getting out there. how many of you have ever heard of the green button, a green button? most of the panelists and audience members. it's a good thing we're here. it is a initiative launched by the white house but industry led. you should be able to get your own energy data in a machine readable format you can then give to companies, organizations like the ones being celebrated here today to provide real value to you such as saving money, improving energy efficiency, and protecting the environment. so, the green button here we are in san francisco, i can say with some public comfort that pg&e is a signatory to the green button, download my data. and basically you go to the utility website. you can download your own green button data which by itself is, well, i'm an energy guy, an energy geek. i consider with confidence. it is not interesting, necessarily, but when you take your green button data and you give it to some companies, they have amazing things they can do with that green button to, again, save you money. something as simple as if you look at your green button which is kilowatt hours for those that are engineering minded, a line grab if you think about t some companies today can look at your green button and figure out if your refrigerator is broken function need a new air conditioner. that's real money if you think about it at a commercial or industrial scale. that is one data set. to your other question about what is the federal government doing, we're seeking not just an energy, but across the government to engage entrepreneurs and innovators across all the different sectors. for those of you familiar with the history of the health data initiative launched by then the hhs health and human services chief technology officer todd park, we sought to have a health data palooza proceeded by health data jambs or modeling sessions, jams sounded more fun, we can invite entrepreneurs in and see what can be done and created real products within a few months. that is being rolled out at education, energy, treasury, u.s. aid, other agencies as well. these programs are celebrating the use of open data and hopefully will provide some additional support. i think there are even folks here who have been part of these events. we're excited for that continued support and hope you can all join this initiative in the neutral. -- future. >> so, earlier you were talking a little about kind of how san francisco came in in terms of actually ading the officer. more broadly how do you think san francisco compares and what are some of the other cities that are doing really well in terms of open data? >> i should be clear. when san francisco is third, we have a pact. i'll add to that actually. what's great in san francisco is there is not just going to be a chief data officer. there is also the office of civic innovation. jay's team, shannon's team. by having both of those units in place i think there is going to be a really powerful team. because you can't just open up the data. you have to do things like this, where you get the community together or you have people actually talking about it because the demand side, as we were talking about it, will be there because there is going to be someone there. there have to be people working with it who are getting out there. i think this is what this city is going to be really powerful. in terms of other cities doing as well, chicago is doing some really interesting stuff. scary cool stuff. they're taking 3 in 1 data, pothole request and crime report and matching it up with social media. they're getting this really deep and rich picture of what is going on in the city. and you can do that with data when you think about it creatively. philadelphia as i mentioned, they are really active in open data. and new york, again with 3 in 1 is doing smart analytics. i think that's what you'll see happening as well, government starts to become smarter, make better decisions, better policies. this term algorithmic regulation, which means you can have laws and policies in the cities determined by data and not just what we think is best, but what's actually best. so, as cities keep catching on and more and more with the data, you're going to see some really interesting things coming out. >> cool. while we're talking about data, another part of the announcement today was also motion loft making private data available within sort of that initiative and that website wrieri'd like to hear a little more, john, about kind of deciding to share that data with the city and also a lot of times especially with other companies you see them being very protective of their data. there is a lot of value there. how do you sort of balance, protecting the value of your data and commercial viability versus making it available to the public? >> so, we have a unique problem, i think, to a lot of start-ups in the fact that we have a product that we sell and a lot of different vertical. we also have data we want to provide to the society at large. and how do we not step on our own toes and give away our own data and make the company worthless. so, it's tough. it's a definite fine line between the two. today we announced that we're going to give crowding data to the city so you'll know where crowds are in the city and when they occur and where they occur. and that really isn't commercially viable for us. so, something we can provide to the city without any repercussions financially, which is great. we want to do more of those things. i made the decision to release this data about three minutes before a speech that i gave at spur a couple weeks ago. and literally, yeah, i was committed obviously, jay took me up the second i said t we have to go talk now. okay. so, jay walked it down. i think jay is great for partnering with start-ups as much as he does. >> great. who can be the other start-ups, people using the data to make products. you already talked about what you actually made. i'd love to hear more about the experience of working with the city's data like, you know, other things, like services or data points you would actually like -- would make it better and you can sort of take that. whoever has an answer ready can go first. >> and i have a microphone. i wanted to say this earlier and it kind of slipped my mind. we have the most amazing experience working with the city over the past just really the few weeks in building this application about urban growth. one at the data portals, it has a rich repository of information. but working with -- we had lots of questions, right. something maybe there were attributes or information that wasn't necessarily documented to the extent we wanted. and we asked the question, we would get these immediate responses with really insightful conversations that would come out of it. i think that type of collaboration is only going to make the portal better. the more people use it the better it's going to get. we also experienced some challenges, you know. we did a lot of work with the data. we did a lot of data, put things together. we did things like added value, added certain locations. and i would love to be able to pull that back up to a shared community portal. from what i can tell it wasn't necessarily promoted at this time, but i think there is a lot of value in that. and shannon, interrupt me if i'm speaking -- if that's -- if i'm stating anything that's incorrect. you know, i know that they went through a special process. maybe we make it a little easier, a little more seamless so that anybody is pulling down data and doing things, they can't push it back up. that was one of the things we would love to see. >> probably shouldn't have been in public, but we were very naive about the whole process and we were actually trying to feed content locations around the city. and started to do this and started to think there must be a list out there. there must be a list of every park in san francisco. i would find it in wikipedia. we stumbled into the sf data website and started looking. it was unbelievable, actually. so, some of the data sets we really needed were already there in very, very good format. and random things that i would never think of like movie set locations in the city of san francisco or every piece of civic art that was there, just really interesting things all with, you know, latitude-longitude, tags and information about them. it was really interesting. and then in my first meeting, in our first meeting with the innovation group, the city i heard of 10 other things that i clearly should have been using and didn't even know existed, literally within the first 15 minutes of the meeting. ss things like street safety, sidewalk safety scores and quality scores so we could wrap people around places. * route people around places. really unbelievable. we availed ourselves of resources going forward. we had the same -- like any data set, you find great things about it. then there's missing values or is thisxtion that got auto populated. we fixed a lot of things. we fixed a lot of gps coordinates. we would love the ability to post that back up * . even if you're not crowd sourcing new things, you can definitely crowd source quality of a data set that way. >> yeah, it's been a really great experience working with 100 plus and motion loft. just to respond, i think that this is a whole new opportunity actually what you're talking about. in addition to reaching out to the private sector to generate more data sets as you just mentioned, there's also the opportunity to have better data sets from the work that you've done, scrubbing them and harmonizing them. i think there is also this really great opportunity to generate whole new types of data sets like motion loft is doing. and i think that this is going to present something kind of back to the city, showing where some of our gaps are and hopefully filling in some of those gaps with those data sets. so, i think that there is something about having more city data sets, existing data sets as well as creating new types of data. this is really exciting for us. >> we're going to tell a quick story on how private data can stimulate civic innovation. this summer in singapore, we had about 30 data sets opened p. up. one data set was about a million or so records of taxis all over town. typically taxi data stuff, it's hard to get, private companies, they don't want to open it up competitively. one taxi company at the last minute opened up, motion loft made it efficient to see what would happen. because they contributed to the stuff, we had five separate teams working on could we do collaborative consumption of sharing taxis, build a dash panel for companies to know where to go. had i hatch i had been working on a model to see how much overlap there was. they sent us to tokyo to work on that. so, this one set, a million records of where the taxis were not only led to a lot of innovation, but people realized 15% of all taxi routes kind of where people went, about 15% of that was all overlapped. so, a city that never really thought about collaborative consumption or sharing suddenly is looking at that. parking data was opened up similarly about a million recor