peter is often called the don of the mafia and you're often called the con singh lee areary of the mafia. >> i like that! >> rose: you've heard that before, too. >> i have. >> rose: how old are you now? >> i just turned 38. >> rose: 38. when you look at what you're going now called h.v.f.? >> rose: describe the title. >> i like -- so my background is in security which it seems that i delight in cryptic semimysterious names so i like three-letter acronyms, n.s.a.'s current p.r. problem notwithstanding. h.v.f. stands for hard, valuable fun. those are the three necessary conditions for me to get out of bed and go to work. hard. it's no fun solving problems that are easy. somebody's already doing it. it's not defensible. it's not that exciting so to solve not a hard problem so it has to be difficult to do. hard.