sirlo sirloin, nearly a dollar a pound. bacon's up 40 cents a pound. >> the increase is bacon, $75 increase per week. >> reporter: $75 a week? >> yes. >> reporter: just from the price of gas? >> from the price in gas. >> reporter: and at olympia pizza right next door. >> reporter: how do gas prices affect the pizza business? >> a lot. i think a lot. every week i have a new product coming in, always i see new prices going up and up and up. >> reporter: not to mention his own gas bill because he shops local markets for fresh ingredients. >> it's a problem because i figure out one month cost me around $175 more to $200 a month. >> reporter: in your gas money? >> just my gas money. >> reporter: it's not just the food. the basic businesses of every town are affected, from the grocery store to florists and movers, now adding fuel surcharges. and everything from toothpaste to plastic water bottles and even house paint is going up, as a result. want to fly somewhere? fuel prices are pushing airplane tickets up 7% just this month. a