sitas 200 $17 before they growth and profitability were declining. they prepared for that. a thing when the stock tumbled and they were taken by surprise, they got worried, contrite, and humble. meetingse all kinds of , but as soon as the stock went back up, those meetings ended. kirkpatrick, author of the facebook effect. john taft on the desk here. this goes to the heart and soul of your wonderful book, stewardship. these guys played by a different rule. that,a, class the, this, are these guys migrating towards traditional corporate responsibility? graphic is a great developed by a guy called william brendel. is an iceberg from a classic above the water, below the water. above the water is conscious behavior, where we observed the behavior of corporations. below the line, the water, is dna, thethe unseen culture, the values. tom: what is the dna out of the left coast on america? >> it varies from organization to organization. tom: fair, fair. ethicalhen you look at lapses and corporate america, it is because of the culture, the dna, the eco-of the company below the waterl