lemonis: sjc is now making money.out on the road and traveling on the alternative press magazine tour. he's there to support the bands that use sjc drums, but he's also there to drum up new business. mike: dude, yeah, our turnaround time last year was like six or seven months. right now, it's only four weeks, so... brendon: that's insane. lemonis: the plan is, mike would set up shop and display his drums at each one of the tour stops. mike: make sure the shirts are visible, make sure you're getting e-mails on the ipad. lemonis: i'm investing $53,000 in this idea. in order for this investment to make sense, mike would have to generate $100,000 worth of drum-kit sales. those drum kits range from under $900 to $6,000, and they have 50% margins. i'm going to sjc today to make a little bit of a surprise visit. i want to see how things are going, but more importantly, i want to see what the shop looks like. hey. how you doing, buddy? -mike: good. how are you? -chris: how are you? lemonis: what happened to your beard? what i