lemonis: sjc is now making money.tive press magazine tour. he's there to support the bands that use sjc drums, but he's also there to drum up new business. mike: dude, yeah, our turnaround time last year was like six or seven months. right now, it's only four weeks, so... brendon: that's insane. lemonis: the plan is, mike would set up shop and display his drums at each one of the tour stops. mike: make sure the shirts are visible, make sure you're getting e-mails on the ipad. lemonis: i'm investing $53,000 in this idea. in order for this investment to make sense, mike would have to generate $100,000 worth of drum-kit sales. those drum kits range from under $900 to $6,000, and they have 50% margins. i'm going to sjc today to make a little bit of a surprise visit. i want to see how things are going, but more importantly, i want to see what the shop looks like. hey. how you doing, buddy? -mike: good. how are you? -chris: how are you? lemonis: what happened to your beard? what is this? chris: yeah, i'm growing it out. -le