and b, i think as technology gets better for example, with this skateboarding app, it can getting tooint where it can identify a flip kick by the raw data. so these software companies will determine who is cheating and hopefully weed them out. >> our community is really jumping in about the privacy. and we have a great video comment. give this is a listen. >> i am however a little bit concerned that a few small, you know, apps can actually be an opportunity for larger companies and multinationals to really sort of come modify our workout for us. i would like the workout to be a private affair. >> janet, these gadgets store the following information, weight mile of steps, sleep quality, sexual activity and gps location. so how can the users protect their privacy and all of this information from being exploited. >> i think that's a real -- i think consumers should be concerned about it, right? for the most part this information is protected in the united states under the health information protection act, hipaa, and hipaa protects your employer from knowing about your wait and s-- sexu

will figure it out, and b, i think as technology gets better, for example with this skateboarding, quantified self appentify a kick flip just by the raw data. so as the raw data gets better, the software companies will be able to determine who is actually cheating. >> but there is a huge ethical consequence of storing data, lisa. and our community is chiming in on it . . . and we got a great video comment. give this a listen. >> i am however a little bit concerned that a few small, you know, apps can actually be an opportunity for larger companies and multinationals to comodify our workout for us. >> so janet these gadgets store the following information, weight, steps taken per day, sexual activity, and even gms location. how can the users protect their privacy from being exploited ? >> so i think that's a real -- i think consumers should be concerned about it, right? so for the most part this information is protected in the united states anyway under the health information protection, act, called hipaa, and hipaa protects, say, your 'em employer from knowing information about your weight, and sexual

shutting it off, that doan make any sense to me and b as a technology gets better, skateboarding self-quantity fieg appthey can analyze the raw data. as the raw data gets better, these software companies can hopefully determine who's cheating and weed them out. >> air ca says i use the jawbone. not only does it save battery, it gives me privacy. dap elliot says, most apps collect data. wearables and apps have many other, video comment. give a listen. >> i am concerned that a few small apps can actually be an opportunity for larger companies and multinationals to modify fied it. i'd like a workout to be a solitary affair. >> weight mile steps steps taken per day, sexual activity and even gps location. how can the users protect the their prierves from all this information given to corporations and or any porter third party? >> i think consumers should be concerned about it right? so for the most part this information is protected in the united states, they're, under the health forecast protect act. this is called hipaa. this protects your employer from knowing information about your weight, sexual activi