did you see the sign coming in, "skeg vegas"? we did. skeg vegas, are you feeling it? st to get a picture with the sign. l just to come to skegness for that. the sign is modelled on the real deal 5,000 miles away. it cost £36,000, but the value of what is fast becoming a viral marketing moment — priceless. speaking of which... binley mega chippy! ..let�*s skip skeg vegas and head down to coventry. where are we are going, charlotte? both: binley mega chippy! all: binley mega chippy! this is what a social—media storm looks like. and this is what skegvegas is hoping for this summer. a taste of las vegas but, like the sign says, not in nevada, it's in lincolnshire! jayne mccubbin, bbc news. time for a look at the weather. here's chris fawkes.

did you see the sign coming in, "skeg vegas"? we did. skeg vegas, are you feeling it? it's better than the actual vegas. is it? definitely feeling it, yeah. somebody turned up from rochdale just to get a picture with the sign. l just to come to skegness for that. the sign is modelled on the real deal 5,000 miles away. it cost £36,000, but the value of what is fast becoming a viral marketing moment — priceless. speaking of which... binley mega chippy! ..let�*s skip skeg vegas and head down to coventry. where are we are going, charlotte? both: binley mega chippy! all: binley mega chippy! this is what a social—media storm looks like. and this is what skegvegas is hoping for this summer. a taste of las vegas but, like the sign says, not in nevada, it's in lincolnshire! jayne mccubbin, bbc news. time for a look at the weather. here's chris fawkes. this is the hottest day of the year so far. temperatures in the last hour have reached 30 degrees at london's heathrow airport and continue to climb across east anglia and south east england, more widely, temperatures into the 30s.

viva �*skeg vegas'! cy a glass of �*sussex'? wine produced in the county is to be given its own protected status similar to champagne and prosecco. we find out what it means for the industry. and a celebration of music, mayhem and... ..mud. ahead of glastonbury�*s return next week, we speak to the director of a new documentary which looks back at 50—years of one of the world's most famous festivals. as inflation rates hit a 40—year high, we're taking a detailed look at the cost of living crisis this morning, and how it's impacting the way we eat, socialise, shop and travel. ben's just outside the studios here in salford with more. mourning. you are going to take us through all the different ways that people are feeling the pinch. —— good morning. yes, throughout the morning we will look at how people are having to make tough decisions about what they spend every single day. even on a gorgeous day like this — i think we can show you beautiful clips of salford quays— the kind of day when you might be tempte