lisa: if i put in my barbecue, and i said, "i'm introducing my ribs with skinny latina," all my men that and some women who are meat eaters, they're going to go, "not for me." you can't say "skinny" and "ribs." it just doesn't work. they're going to think, all of a sudden, "well, it's going to taste low-cal. not going to be good." you need it to be, like, some beefy latina -- no, just kidding. ana: but people are buying it, marcus. lemonis: well, they're not, or i wouldn't be here. typically, celebrity-endorsed products have great branding, but the product itself isn't that great. in the case of skinny latina, the product itself is spectacular. the branding, not so much. why don't you and i go somewhere else, and we'll dig into the financials. ana: okay. lemonis: okay? all right. great. ♪ ana: so...okay. lemonis: thank you so much. woman: welcome. my pleasure. lemonis: so, what financials do you have? ana: just 2019. lemonis: so, you don't have financials from '15, '16, '17? ana: i didn't have time, and i didn't think it was -- lemonis: you know that that's not going to fly with me. ana: