lemonis: ...that takes all of the skus... puts the margin. kathleen: mm-hmm.ake our top skus, and we'll push those products. max: all right. lemonis: look. we can have the best price in the world and the best product in the world. but none of it's gonna matter if we don't have our branding right. so i'm coming in today to talk to max about our packaging. okay. so, i want to work on the label so that it maybe is a little more, um... relatable. and i just want to sell a bunch. let's have taylor just -- maybe the three of us sit with him... max: okay. lemonis: and work on some ideas. max: all right. lemonis: all right? when you think about this, like, what would you change visually? taylor: visually, when we went to the icon, i felt we were more approachable. max: the other idea was that people that might have help in the house that doesn't necessarily speak english, it's easily identifiable what it is and what its purpose is. taylor: did you see the other line in there, clean evolution? lemonis: who did this whole design? taylor: uh, i did. lemonis: it's kind of

charlotte: i guess that would mean, right now, doing fewer skus for women...necessarily. charlotte:...and changing one of those over to be more gender neutral or... matthew: not necessarily. we did have men. they were interested to some capacity. we're not sure exactly why, but they did come in, and wanted to talk about phone cases. lemonis: it's like... matthew: well, you're making assumptions off what we saw. lemonis: i didn't make any assumptions today. what i really learned at the end of the westwood experience is that matt's not gonna listen to anybody other than himself. he's not even willing to be open-minded about getting better. just think about the market in totality. i'll see you back at the office? charlotte: cool. matthew: okay. lemonis: okay? matthew: sounds good. charlotte: sounds good. lemonis: okay, guys, thank you. matthew: see you, marcus. ♪ lemonis: have you not been here before? matthew: never been to cooper. lemonis: oh. matthew: i've been to the other one, you know, the la mart? lemonis: this is far more contemporary. matthew: that's wha

he is increasing pressure and again, doing it in brussels, doing it face to face, shows that he is sku-- that he is consistent about it. if the question is, are things better, are relations between nato and president trump or nato and the united states, better or worse than when he got here, we would say decided lly markedly worse. >> if it wore, there's got to be another extent of worse when it comes to the meetings with teresa may. and how it could be stirred for the worse. >> i mean the u.s. relationship with britain is so different. even in its relations with other u.s. allies. they talk about it as the special relationship. president trump clearly has an affinity for the united kingdom in a way that he does not necessarily have regard for the other countries that are allied with the united states. i don't think we will see a big fracture between the u.s. and britain per say, but i think may's handling of brexit and the frustration of conservatives with her, as what they see a two soft approach to deattaching from eu, i think you will see the president choose to weigh in or not, an

sku and breaking tight, house intel chairman devin nunes says new documents released by top-secret intelligence courts proof in his view that the fbi d used democrat funded political propaganda despite an american citizen named carter page during the 2016 election. not everybody agrees with that assessment. keep intelligence corresponded catherine herridge is here with a brand-new. catherine. >> shannon, that was heavily redacted, the 412 pages released late saturday night indicates the unverified dossier financed by the dnc and clinton campaign helped secure the october 2016 surveillance warrant for former trump campaign aide carter page. on twitter, the president tied in the robert mueller special counsel russian probe and the national security court known as fisa. characterizing the opposition research as the fake dirty dossier that was knowingly and falsely submitted to the fisa which was responsible for starting the totally conflicted and discredited mueller witch hunt. according to twitter obtained by fox news, house republicans on the intelligence committee asked the president in mid-jun

so many of our skus are bat items. i want us to be not so seasonal.initely some new, more innovative products. he's been doing this for so long, that all these products, i feel like, are just sacred to him, and it's so hard to let go of that. and i get that. i mean, i know there's, like, an emotional tie to the products that have put us through college. and you know what i mean? it's business, and you can't take it personally. you have to just move on. -scott: that's my wife, wendy. -lemonis: nice to meet you. i'm told you have a son that also is in the business? scott: that's benjamin back there. lemonis: ben? ben: hi, marcus. lemonis: how you doing? i'm marcus. -ben: nice to meet you. -lemonis: nice to meet you. and so, what's your role here? ben: i mainly help manage these guys in here, keep things moving. do a little bit of everything right now. lemonis: and where's your raw materials? ben: raw materials are in the warehouse. we run out to the warehouse, grab the raw materials, bring them in here, and we allow that to dry. and then they return to

i want to take the top 10 skus, and i want to see this inventory to the brim all the time so if you're off for a day or the other roaster's not here, we can still function. because i'm gonna grow volume, i need to know exactly what it costs to make a bag of coffee. how much is the clip? john: 8 cents. -lemonis: how much is the bag? -john: 31. lemonis: so, we're at 39 now. john: plus the label's gonna be 3. lemonis: so that's 42 cents. how much is the raw bean? john: let's say, on average, $3. lemonis: that takes us to $3.42. what else needs to go into there to get a finished product? -john: labor. -lemonis: take me to how much the labor is. john: let's figure 12. -lemonis: 12 cents? -john: yeah. right. lemonis: so it costs $3.54. and what do we sell a one-pound bag for? -john: $12. -lemonis: that margin's killer. how do you compare to the competition in terms of your cost per pound? john: most roasters do not sell a full pound of coffee. lemonis: what do they sell? john: 12 ounces. lemonis: here's the thing. the fact that you're selling 4 ounces more, you're not getting more price out

in the athleisure business, and if she could learn from what maggie does best with her top-selling skusto sell those, as well. it's a sharing of designs, ideas, data to a totally different marketplace. so give me the top sellers in each category, and let's start with that. maggie: this is number one. susana: this, in our world, in tops and dresses, doesn't sell well, as much as that -- lemonis: what are you pointing to? susana: the asymmetric bottom. lemonis: doesn't work? susana: no. maggie: ballet wrap, it's a one-size-fits-all. susana: i don't think it works if we're going straight for the athleisure component of this. maggie: it does really well, and it sells. they want it. like, they're asking me for more. lemonis: in order for maggie to grow her business, she's going to have to listen to the things that susana experienced in her own business. susana will be saying, "i've been here, and my line used to be plain, and in order for you to grow your business, i think you're going to have to really jazz it up." how much of this stuff would sell to your current base the way it is today?

. >> you know, the was a particular way to sku that sto a that was little bit based in some half truthst's seeing just the face and not the faces. it's ignoring all of t context that you're not conditioned to see. so the whole idea of blind spoto you have work to see the rest of it. >> it's a truly fascinating thinis because h character, i genuinely think he's a good pers but because he has this convicted felon aspect to his story line, you fine out what happened and why hent to jail for the time wte tha he did, ani think it's fascinating that like you look at someone like that a and people lt someone like that in the film and they go, you're a convicted felon. means you muste aat badth person or soha rinmethkeg t.li >> without seeing the whole picture. so it's interesting. exactly liklooking at a b spot in a car. you don't seein everyth. so obviously emotional different. >> bliom spot in a car simes you don't see a a >> right. it's true. again, as youhe saw in t clip in the beginning of the hit you saw the police officer shoot the maa horrible thing that happens but it's a really inter

travis: on the retail side of things, our number one sku is toys. comes to life. travis: it's a very common sight to see people walk through this door and instantly smile. lemonis: the old farrell's was overly loud and terribly lit and kind of half-assed in terms of of its overall presentation. the new space is bright, and it's welcoming. it has a great energy about it, and an amazing retail display. travis: i was actually able to take a full freezer and turn it into a chocolate storage facility, temperature controlled, labeled, and dated. lemonis: how is working with pete and allison been? travis: we have a really good, open working relationship. lemonis: for travis, it's always about the customer, and it's always about the employee. it's always about the company. he was smart enough to recognize the success that allison and pete had and not try to overshadow them or supercede them. he tucked very nicely into the organization, and just wanted to be a contributor. hi, guys. woman: hi. lemonis: how are you? boy: good. lemonis: how is it? boy: i like