jon, slava, thanks so much. when we come back shares of apple down about 10%.eported earnings a couple weeks ago. one analyst says you should be bullish about growth, the iphone. he'll try to make his case. get ready for massive growth in mobile. that sector could hit $815 billion. who stands to win and lose going forward? and we still have our eye on the markets with the dow close to session highs up 220 now. "squawk alley" back in a minute. >>> apple's newest iphone ad showing off the camera's capabilities and this ad, of course, comes right ahead of what we expect will be an iphone launch in early september. the big event on september 9 is when we expect to get it. the number one apple analyst on the street toni sacconaghi joins us. we were talking about this last week and it seems to me signs point to a strong iphone cycle. relative weakness in samsung, the news from apple on cnbc last week that the average app store spend in china is actually going up in the month of july and august which suggests that chinese apple customers still spending early upgrade p