award season, and they are everything we want, which is we don't -- we say we don't want these slish shaysenera movies which is very complicated films, and american household boy, that fits right in there. just to get them on the red carpet and drive up viewer ship, angelina jolie, and johnny depp were in that horrible movie the tourist, that got totally trashed but that didn't stop them from being nominated this year that's not the case. open proo bag snubbed. she is back in movies. >> they guard this is a very big budget. it is a fun one to watch as well, but with these people live for is to have their celebrities taken and get wined and dines. it is going to get a little more sophisticating with their essentially corrupt sort of way of doing things and so they try not to be a laughing stock as much as they have before. >> we have to remember, that hollywood al these shows are rolling their eyes at this organization but it's a key part. >> it is. the big money event, and you are right, big marketing. >> it is an unforgettable performance, and many say forrest whitaker should have -- it w