sloan. >> tom: one player, one incredible break, and one heck of a winning streak add up to big profits for shareholders of madison squarearden. in tonight's beyond the scoreboard," rick horrow's take on "lin-sanity." >> reporter: lin-sanity, the meteoric rise of knicks' point guard and harvard economics graduate jeremy lin, has taken new york by storm. the knicks have won five straight since lin entered the starting lineup a week and a half ago. but as big of an impact as lin is making on the court, he's making an even bigger impact on the knicks' bottom line. shares of madison square garden, the company that owns the knicks, hit an all-time high this week. that's despite seeing fiscal second-quarter revenues fall 14% and profits drop 22%. the 52-week low for m-s-g stock came on october 4, when the nba canceled the entire preseason thanks to the lockout. it's amazing the difference a few months and a few wins can make. in terms of helping m-s-g's stock price and shareholders, lin might just be getting started. tv ratings on m-s-g network are up 52% in the four games since lin became a starter. the renewed interested in