>> and his girlfriend, alison sloat, bought the company, recipes and all, over ten years ago for just1,200, and have grown the business from selling pies on the side of the road to having their key lime pie named the nation's best pie by the american pie counsel. even though they generate $1.4 million in sales, they have yet to turn a profit. >> we really are a victim of our own success right now. damn it, i'm tired of this! >> and they've stretched their resources over multiple locations, including a shipping facility that's not making any money. >> today, i'm losing $1,000 by not being able to deliver pies. i can't do this every week. >> jim and alison have a staff of employees that are beyond dedicated. >> order it today, 'cause we need to get it into stores, 'cause we're very low on that [bleep]. >> i know, i know. >> with increasing debt and mounting losses... >> there's, like, three weeks of outstanding bills here. you owe 2,400 bucks. >> key west key lime pie company is facing major cutbacks. >> i don't want to see the company destroyed. at 56 years old, what do i start over wi