google strikes a billion dollar deal to buy part of smartphone maker htc. a smart move, or another costly m ista ke 7 plus eight years in the making and mired in controversy. today, the ceta free trade deal between the eu and canada finally comes into force. but can the uk still reap the benefits post—brexit? welcome to world business report. i'm sally bundock. also in the programme, toshiba's finally expected to formalise the 18 billion dollar sale of its chip unit. but the markets think the story might not be over. but first: we start in taiwan, where in the last couple of hours, smartphone maker, htc, has struck a billion—dollar deal with alphabet, the company behind google. shares in the taiwanese company were suspended on reports google was planning a take—over of the firm. instead it is buying the mobile phone part of the company, leaving htc to carry on with its other projects like virtual reality headsets. let me give you some background to this. htc used to be one of the world's top smartphone makers, mixing it with apple and samsung. back in 2011

are we a nation of smartphone addicts?ts we might be. more than a third of its 4,150 respondents admitted to looking at their smartphones within five minutes of waking up. over half do so within a quarter of an hour. and more than three—quarters check their smartphones within the last hour before going to sleep. joining us now is paul lee, head of research for technology, media and telecoms at deloitte uk. thank you forjoining us. is this surprising? because smart bombs are now many computers. essentially we are checking computers before slipping. —— smartphones are many computers. smart bombs are unrecognisable from the bones that launched before. they are powerful and doing the role is a computer used to do a few years back. —— smartphones are unrecognisable from the telephones before. doing more things with telephones through day. is it telephones through day. isita telephones through day. is it a bad thing? with any new technology, in some cases we will breeze, so we need to adjust and get used to how exactly we wa nt

and the smartphone business.y recognize that across all their products, at all price points, they want to be there making money. it's not just emerging markets for the cheaper phones. you know my children. they are not getting the expensive phone. there is a place in the developed market as well. they have had some success with the se. i will be curious to see what this does for the average selling prices, not only in the first quarter of next year, when the bump yourom might see from sales in november and december. to see what this does for their asp, and if it really jacks up the selling price. historically they have not told us which of the phones are selling. we have to divine not from the asp information. emily: let's talk about cheaper phones. they have had fairly mixed results. maybe your children love them. in emerging markets and around the world -- reporter: it is hard to tell. the key market they are trying to grow in is india. they are in a strange dichotomy right now. we have entered an s curve in te

google strikes a billion dollar deal with smartphone maker htc. will it prove to be a smart move — or another costly mistake? live from london, that's our top story on thursday the 21st of september. the deal with htc is google‘s latest attempts to boost its hardware capabilities — and is its second foray into smartphone manufacturing. also in the programme: eight years in the making and mired in controversy — today the ceta free trade deal between the eu and canada finally comes into force. but can the uk still reap the benefits, post—brexit? and the markets are up slightly at the moment in europe, not overexcited by moves from the worlds most powerful central the fed big brother is watching you! businesses now have more personal information than ever before, but how are they using it? we'll hear from the boss of an analytics company later in the programme. and as the music industry has bounced back after a decade of falling sales, thanks to a boom in streaming services today, we want to know — how do you listen to music? do you stream, download

it kickstarted a new generation of smartphones.hat every other maker's smartphone still adheres to, and in the process it made apple the most valuable company in the world. so when a new iphone arrives, the world pays attention. we did too. dave lee was there. say hello to apple park, or the spaceship, several call it. eventually, 12,000 people will work on this 175 acre site. it was designed by british architect norman foster and cost a reported $5 billion, which makes it the most expensive building in america. their headquarters is in many respects the last great project from steve jobs. this was his final appearance in public before he died. one last launch not for a device, but for a building. so it's curved all the way around. as you know, if you build things, this is not the cheapest way. there is not a straight piece of glass in this building. six years later i am among those piling into the steve jobs theatre, a purpose—built venue for the kind of product launches that he made his trademark. you wonder what he would have ma

that is what south korea's lg is promising with its new v30 smartphone. it has improved picture quality for photo and videos. >> it allows users to easily create and view video content with professional-level quality. with cinema mode, you can produce cinematic video content with a clarity and quality of the professional movie. >> experts say that the new lg model has joined the big-league. >> i think that the lg v30 is the only phone that rivals the samsung phones in terms of design. we have not seen the iphone yet, but until now, it is the only big competitor. >> sony has also come out with the new xperia smartphone. it features a special camera that takes 3-d pictures of objects and people. the images can be used as a template for 3-d pictures. last but not least, samsung is unveiling something new in the wearables department, fitness bands, smart watches, and cordless headphones. the watch runs on u.s. and android. -- on ios and android. >> i'm sure some soccer players would not mind those smartphones. brent: germany's transfer window has closed but i

the purchase of certain h t c smartphone divisions is supposed to make that possible. with this agreement we're taking a very large leap forward and we're very excited about what we can do. together with. google gets access to some of h t c's smartphone patents and half of h t c's four thousand developers are moving to google the companies have been working together since two thousand and eight together they brought the pixel smartphone to the market h t c wants to use the money from google to grow in other fields. i think that vive in virtual reality are and will be my passion in the future i also believe this is an unlimited opportunity and i will keep investing massively in it. h t c was one of the pioneers on the smartphone market in twenty eleven the company had a market share of nine percent now it's less than one percent finances are tight and h t c can really use the proceeds of the sale to google and that's not just the virtual reality. from technology to good old down to earth sports and it's been a big cannot of bundesliga actions to me that's right monica w

google is betting big on smartphone hardware. company is paying 1.1 billion in crash for htc's pixel division as part of the deal google will gain 2,000 htc employees this is the second move into hardware it first attempt didn't work so well the deal is subject to regulatory approvals but is expected to close by early 2018. google stock down fractionally in the premarket >> let's go to twitter, it's a growing focus of the senate's russia probe the social media company will meet with intelligence committee staff to discuss the role its flat form played in the distribution of russian disinformation investigators focusing on the prominence of bots, automated accounted used to post and amplify information. the technology could have helped make misleading campaign tweets go viral facebook is a focus of the senate's probe >>> now to a merger in the meal kit space. landon dowdy joins us withlicios >> albertsons saying it will buy the meal delivery service plated this is the largest supermarket, one of the largest chains, and they're try

taiwan's h t c has announced the partial sale of its smartphone business to google the u.s. company will shell out one point one billion dollars to gain access to some h d c smartphone peyton's google will also take over the lion's share of its r. and d. division half of the company's four thousand developers will move to google the two companies had a ready collaborated on the first next a smartphone. the bitcoin bubble may be about to pop banking regulators in china have ordered local crypto currency exchanges to shut down. j.p. morgan c.e.o. is also not a fan and it's called the digital currency of fraud over the past two weeks but quinn has plunged some forty percent. that's still triple of what it was at the start of the year critics say this could be the beginning of the end. the largest u.s. toy store chain filed for bankruptcy protection in the u.s. and comment on monday toys r us has taken a beating from competition with online shopping and discount chains the company has had to take on billions of dollars in debt in order to remain open for business. toys r us has

market would follow the pc market, smartphone would be separate, you'd build on top of it.le shattered that now hardware and software are integrated and google is, obviously, trying to compete with that. but as we know from apple, building hardware and software and great products is only one part of it now you have to learn how to distribute it. apple has the stores this doesn't fix that problem. >> jason, if google gets it right on this, can they do kind of a chromebook type of deal would that kind of pressure the entire market on pricing or are we going to be left with a similar ecosystem? >> yeah, i think they have a delicate balance here. one, they want to keep waway and samsung motivated to make android phones, but they need a phone to show off the software capabilities and drive the market, similar to the approach microsoft is taking with the surface. it's a great acquisition, not a lot of money, gets them a ton of talent and keeps them in the game right now apple is looking particularly powerful with their a.r. kit, what they've done with the watch, making progress t

generations, new they are online on the time, super connected especially with the smartphone, they are and have more spending power, so there is a progression. francine: how do you think people shop? some are your high net worth individuals, but do people go in the store, and by online. is a very fluid? storeso: i do believe will always exists. they are important. also for marketing and sales. for example, i remember with one of our first online stores, i remember the japanese customers, why this assortment -- the ,iggest -- widest assortment the biggest store. the japanese customer went online and they were choosing the things they liked, what to wear, the clothing and so on, and then they were going to the japanese store. have this one, but in most cases they didn't because of the assortment. trying to make sure the experience is the one and only one is the goal. francine: is that difficult? federico: the difficult part is to make it simple, because for the customer it needs to be super simple. simplicity, but behind the scene is very complex. and this is why they are the experts. in

google strikes a billion dollar deal to buy part of smartphone maker htc. a smart move, or another costly m ista ke 7 plus eight years in the making and mired in controversy, today, the ceta free trade deal between the eu and canada finally comes into force. but can the uk still reap the benefits post—brexit? hello, and welcome to bbc news. emergency teams in mexico city are trying to reach at least three people they believe are still alive under the rubble of a school which collapsed during tuesday's earthquake. they've pulled at least ten out so far, although 21 pupils are known to have died there. across mexico, the number of dead has reached 230. the magnitude of the earthquake was measured at 7.1, and the epicentre was around 120 kilometres south of the capital. after the horror of the earthquake, there is hope. these young children we re there is hope. these young children were pulled alive from a primary school in the south of texaco city. —— mexico. people looked for those trapped. at least 20 children were killed here. it was on tuesday at lunchtim

smartphone prices during that time have eked up smaller percentage but going higher they are going about 2 1/2 percent higher if you look no i versus 10 years ago basically, samsung appler saying all of you have been emptying your pockets paying for these smartphones, and to the detriment perhaps what you buy at home for tv or laptop. >> what is it that you need most. >> right the phone. >> what is it do you pretty much everything on? the phone. >> you are right, all right. thank you so much, here we are waiting on the iphone 10 we've got the 8 and we've got 8 plus out we are going to continue our coverage including you know how much are you willing to pay for the latest iphone would you shell out 1,000 dollars, are there deals to be had? jerry -- jeri willis looking for any way to save your money. >> we -- want 1,000 on a phone i don't i am cheap that is new iphone x , carriers going out of way to get into preorder special offers, all right at&t pushing ordinarying on line to skip long lines at apple store, promoting web site my at&t app the process only takes just three screens, select

smartphone market. conversation with satya nadella, ceo of microsoft, including what he thought about his meeting with president trump. this is bloomberg. ♪ emily: now, back to my sitdown with microsoft ceo satya nadella. the company has been very out front in opposing some of president trump's policies, from the travel ban to daca. i asked nadella how he decides when to push back. satya: it comes down to what are the timeless values that then have to translate into these principled stands we take. when it comes immigration, making sure we do everything to protect our employees who are contributing not only to microsoft, but to the american society. in the case of dreamers, taking a principled stand. that's how we pick these issues. but at the same time, we are not elected officials. i don't have a mandate. we are clear that ultimately we are subject to laws, but we will fight for what we believe is the right of our people. emily: we've seen the nfl getting pushback for pushing back against president tr

there's, i mean, you know, we have an app which is on the x1 platform, it is also on smartphones and tablets called watchable which is a collection of professionally-produced, short-form video, news, comedy, entertainment. i think there's going to be a continued growth of a desire for people to watch video wherever they are. they're not going to watch all their video sitting in their homes. so the ability, the ability to be able to deliver video to smartphones and tablets for people on the go is going to become increasingly valuable as we go along. so i think, i mean, i think we're going to see a continued evolution. i don't know that we're going to see a revolution, at least in the next five to seven years in the way in which video is delivered, in the way in which video is consumed. but we're going to continue to see movements as we have seen. and, you know, we look and we pay attention to our college student customers and the way they're consuming video and high-speed data. you know, we have an x-finity on campus product which is basically a high-speed product that includes a stre

but are smartphones leaving the next generation into an unprecedented mental crisis?> and 16 years after the horrors of 9/11, a heartwarming story of how the victims of two attack victims found each other and a way to heal. >>> but first, he did it again, for the second time in two weeks, the president has reached across the aisle. he cut a deal with democrats. kept the government open, raised the debt ceiling and paid for storm victims in that case, hurricane harvey, as a result of his dealing with chuck and nancy. senate jord leader chuck schumer and house minority leader nancy pelosi. chuck and nancy were guests at the white house. after they announced an agreement with potus to prevent daca's immigrants from deportation and without sport without funding for the wall. but that the wall will come later. the idea of a republican president and democratic congressional leaders working together has alarmed some. namely, those in the pundit clas class. breitbart gave a president who is himself known for signing nicknames his own mommicer, an nesty don. laura ingraham, de

huawei is headed to the number two bank spot for smartphones this year.has never set a target of being in a particular position in terms of market share. assess as the impact from apple's latest launch? how closely do you pay attention to what comes out of apple in terms of new devices? >> apple is a brilliant company and we admire them. many innovations, including the dual camera function, which is now applied to many mobile phone producers. know that huawei is making the cloud a bigger part of the business. how do you plan to compete with amazon and baidu and other companies who have made moves in cloud computing and drawing revenues from the cloud? >> huawei is monetizing using technology using user data. this is the biggest difference between huawei and other over-the-top telecom companies. our customers with by our equipment in the past. now they buy our services and we just support them. >> across the business, margins have been squeezed. i know cost-cutting is a big focus now for huawei. when do expect to see margins pick up again? after-tax net pr

people on smartphones are quickly applying for fema relief applications are being approved and money going out the we'veay faster pace than experienced before to the point where o.m.b. is telling us fema run out of money as early as tomorrow and no later than tuesday. emily: senate republicans agreed to more than double fema's funding, more than twice the nearly $8 billion the house approved on wednesday. coming up, it is the one-year techersary of the biggest deal in history. i sit down with michael dell for a report card on the company, $67 billion acquisition of e.m.c. and "bloomberg technology" is twitter.aming on check out out weekdays 5:00 p.m. in new york, 2:00 p.m. san francisco. ♪ emily: shares of fit bit rose 11% in thursday trading, the over a move ma -- in month for the fitness tracking company. a partner with com. the move shows the company's efforts to venture into health in general. a year ago today, dell completed its massive acquisition of e.m.c. historic $67 billion deal created dell technology, a operates everything from dell and v.m. ware, still publicly traded. d

live,x, youtube, facebook we have an application on the x one platform and is also on smartphones and tablets that are watchable, a collection of professionally produced short form videos. news, comedy, entertainment, i think there will be a continued growth and desire for people to watch video wherever they are. they aren't going to watch all of their video, sitting in their home. the ability to be able to deliver video with smartphones and tablets for people on the go is going to become increasingly valuable as we go along. i think we are going to see a continued evolution, i don't know that we are going to see a revolution, at least in the next 5-7 years in the way which video is delivered and consumed. we are going to continue to see , wements as we have seen look and pay attention to our college student customers and the way they are consuming video and high-speed data. we have extended the on-campus product, a high-speed data product that includes a videoing feature with content for college students to get their broadband through x trinity -- xfinity. to get a basic package of v

. >>> and smartphone obsession. well, it's not just millennials.he generation a new survey calls out as being just as obsessed as young users. >>> and order up. the head of the social media powerhouse gets a philadelphia staple from a well-known restaurant. it's causing some controversy. [rooster crow] honey, what are you doing? watching a cow...? what's it doing? impressions. this september, get one of three breakfast items free when you order with the chick-fil-a one app. new jersey born and raised. like his father before him, he served our country with honor in the navy. came home and worked his way up from floor technician to supervisor at the salem power plant. as a husband and father, grenier knows how families struggle to make ends meet. that's why he'll fight to cut our taxes, and stand up to career politicians like steve sweeney. if we want to change trenton, there's only one way. fran grenier. >>> you may think that millennials are obsessed with smartphones. research shows baby-boomers are using the technology as much as their younger cou

in a recent, widely read peace in the atlantic she argued that smartphones have created a mental healthamericans and devastated an entire generation. her new book is called "i-gen -- all of which rings true if you've been around kids with recently. thanks for coming on. >> thank you. >> tucker: let me just ask the macro question first, technology has completely reordered our lives, from the most minor details to the biggest facts of our lives. there has been almost no publicly available serious research available on the effects of this technology on people. why is it left to you to write this piece? >> there has been some research but i agree with you that it has not gotten the attention that it has deserved. i found with teens for example that those who spent more times on screens, social media and texting were less happy. more depressed, and actually had even more risk factors for suicide and there's other studies that have found the same thing. there's a couple for example that follow people over time and from the more they use social media the more unhappy they wer were. it wasn't t

obtén 4 líneas por $40 cada una.. ...y para el regreso a clases, smartphones nuevos por 0 dólares deoats. es crujientes hojuelas, mÁs trocitos de granola, mÁs un toque de miel. es como si sumáramos lo chévere, más lo padre. es la suma de lo mejor de lo mejor en un cereal. honey bunches of oats. locutor: "fÚtbol central" es presentado por t-mobile. edgar: estamos de regreso desde la cancha del estadio azteca. noche de fÚtbol desde la capital mexicana. mÉxico frente a panamÁ. al hexagonal final rumbo a rusia 2018. seÑores, hoy hay calma. hace cuatro aÑos, en Único fletamento similar, mÉxico contra panamÁ ocurriÓ un milagro, uno que no olvidarÁ nunca este escenario. vamos a ver. ♪ narrador: aso, levanta para jimÉnez, jiménez! >> es un partido que me trae grandes recuerdos. fue un gol muy bonito. >> fue un momento mÁgico porque yo ya estaba listo para entrar por oribe y en esto nos hacen el gol. allÍ cambia todo, cambia la papeleta de cambios y sale zavala. el momento en que entro, yo sentÍ que algo podía hacer por el equipo. bueno, afortunadamente lo pude hacer con ese gran gol, algo qu

from congress to release the content of t >>> alphabet's google division is buying part of htc's smartphone operations for modern $1 billion. that move bolsters google's hardware business. analysts say the deal shows google is serious about growing its smartphone unit and can now further develop its flagship pixel smartphone. >>> just when equifax thought things couldn't get much worse, their twitter account tweeted links to a fake phishing site pretending to be equifax. it used an address similar to equifax's. those twitter posts have been deleted. earlier this month, equifax said the personal information of 143 million customers was potentially compromised in a cyberattack. >>> wall street's regulator, the sec, is coming under fire after being hacked. late last night the agency said it discovered a breach in its corporate filing system last year and became aware last month that hacked information may have been used for illegal stock trades. eamon javers is following the story for us from washington. eamon, i said they discovered this last year. why did it take so long for them to disclose

economy for survival and business owners to want to be able to work on the world's most popular smartphone and now many people are worried about apple's dominant position with its suppliers and customers apple doesn't even have to be price competitive its newest model the i phone ten is the world's most expensive i phone ever according to analysts at i.h.s. the cost of the components inside a typical i phone add up to around two hundred dollars apple maintains that tear down price does not take into account the time and money spent on research software and transport gevo elizondo reports from new york. yes i phone yeah and annual event for apple with billions of dollars of future sales on the line. front and center stage was a device called i phone ten no one is that i phone x. apple probably hopes consumers interpret the x as stand in for extraordinary and not expensive every time you glance at your i phone tent the text your face it does come with a new face scanning technology that allows the user to unlock the phone and introduces what they're calling an emotion it can turn one's facia

google has gone out shopping again this time it's all about the smart smartphone market terry if youcan't or won't don't want to develop it in the house then you buy it and google is certainly strengthening its hardware business it's just struck a one point one billion dollar deal with taiwanese electronics company h t c that's a deal puts two thousand engineers from eight t.c.s. a smartphone division under google's roof the internet giant is trying to bolster its position in a sector dominated by apple and samsung the move could allow google to better integrate its android smartphone software with its own hardware google expects the deal to close by early twenty eighteen provided it gets the all clear from regulators. now you are familiar with this airline the bidding war around bankrupt german carrier air berlin is over seven officers are on the table the committee of creditors is making a preliminary decision today as to how to proceed ok what do we have german flagship carry a lot of times i want to get the lion's share of especially interested in those belonging to its leisure u

. ♪ emily: google is looking to resurrect its android one smartphone program in india.are marketing the mi a one phone in one of the largest emerging markets. they lost the android at one -- they launched the android one, project in india three years ago. sales were lacking. the phone went on sale for $234. it has a dual camera set up. gopro has been living on the edge. there is a shrinking consumer demand and they have seen sales plummet. they are on the road to profitability. we spoke to their chief operating officer about the turnaround efforts. >> one of the things that was not mentioned and we're most excited about, we are going to be profitable in q3. that's a big development. in addition to the margin, what is driving that is simple. the hero five is the best product we have ever launched. we are seeing strong demand for. in addition to the differential and's -- the differentiation we have in terms of voice control and waterproof and cloud connected, we have amazing software which is super differentiated. it allows consumers to move their content from their camer

democracy is a wonderful thing let's get more from i have a with a business is a part of my smartphone it's just got old and boring not only your still mine to just hang in there because there's a lot of innovation we're going to start with the industry as a whole trading of shares in taiwanese a company h t c will be halted on thursday the word is that they are set to announce something big the smartphone division along with the virtual reality glasses vive might be salt possibly to google h d c has been a leading smartphone brand but the market has become more turbulent especially due to harsh competition from chinese rivals google might be eyeing h t c to expand its hardware business. of course to better compete against apple which has introduced a new operating system for i phones and i pads the i o s eleven software upgrade enables users to pay each other via a messenger app and use a driver safety function and also features a new photo format to reduce file sizes but not everyone's happy about the upgrade the software won't work on older i phone models prompting some critics to d

. >> they are buying the team that built the pixel smartphone valued at $1.1 billion. theighlights how serious company is focusing on expanding into hardware. lessll make the company relied on samsung, the smartphone maker that has become the dominant supplier of google's android operating system. emmanuel macron along with his british and italian counterparts told u.s. tech forms that he would hold them to account. as for failing to block online and extremist content. he threatened to name and shame companies that failed to take action. listened even though they did not send their executives to meet with the head of state. facebook sent lower ranking executives. singaporeorker at airport has been charged with making mischief. >> the 63-year-old man in question was a baggage handler. mischief 286 counts of for swapping baggage tags on a daily basis for three months starting from last november. passengers flying with singapore airlines were affected. if you are one of the unlucky ones your bags destined for new york city or paris landed somewhere else. we don't know whe

cheryl: google making a billion dollars at a necktie smartphone maker.lbertsons will soon deliver prepared meals. "fbn:am" starts right now. cheryl: 5:32 a.m. in new york. tuesday, september 21st. happy new year to her jewish viewers a lauren: good morning, everybody. 9780. cheryl: mother nature is not a friend right now. lauren: and she's going to continue. a couple more of this. trent is unbelievable. breaking news this morning is hurricane maria. passing in the dominican republic, category three storm, maximum sustained winds of 115 miles per hour. the tourister puerto rico in the u.s. u.s. virgin islands yesterday destroyed hundreds of homes between streets into rivers and knocking out power across the entire region. >> logistically it's a big challenge. you don't typically have all the resources you need so they have to come from the continental united states over. both territories basically without power and will be so for a very long time. granted i was the fema or yesterday. this is a president trump treated yesterday. we are with you and the peo

, an untethered lens to the smartphone, the discussion is how big can the opportunity be, how much ofnstagram content share, the we chat content share can gopro capture? so the discussion is fundamentally shifted from is the business sound, too, how big is the opportunity at of us? >> c.j. prober, c.o.o. of gopro, thanks for joining us. emily: coming up, a dark day in the magic kingdom. disney's stock takes a dive. after some less than stellar news from the ceo. this is bloomberg. ♪ so we need tablets installed... with the menu app ready to roll. in 12 weeks. yeah. ♪ ♪ the world of fast food is being changed by faster networks. ♪ ♪ data, applications, customer experience. ♪ ♪ which is why comcast business delivers consistent network performance and speed across all your locations. fast connections everywhere. that's how you outmaneuver. 12:29 in tokyo. jumped 5.5% in august, short of estimates of the 6%. imports jumped more than 13%, leaving a trade balance of $42 billion, below forecast for $39 billion forecast. japan's economy grew less than the government's initial estimates of the

what amazon is saying we are going to make the smartphone our entire category. we are going to take over every part of the home. not only do they have a smaller they also have a high-end speaker that will allow you to connect to your network. as well as a new fire tv stick. i think that really stole the show. a half circle device with a small screen that you can make video calls from. you can watch video and listen to music. you can learn about your day and your calendar. amazon comingis out with these devices for all parts of your life. basically amazon is trying to be wherever you are. emily: do you think we will see more partnerships in the future? mark: this is the third one. they announced a partnership with volkswagen and ford at the beginning of the year. i have not seen any models of seen any models of those coming out. >> alexa still gets confused sometimes. the voice of a nation still has a long way to go. did amazon address any of that today? mark: we saw a lot of new functionality. there was a letter first party products. in terms of functionality th

into a crowded and competitive smartphone market?ket? i think lg has aways been about choice, it may not be numberone in aways been about choice, it may not be number one in phones, it may not be number one in phones, it may not be the thinnest, the cheapest, the brightest, there is a lot of things that we are not but one thing we have always been is giving people an alternative choice. two ways you can compete with samsung and apple, one is with cutting edge features and the other, such as with this 400 dollar moto x4 is to compete aggressively on price. it targets the disk ruminating consumer, someone who wants a high—quality smartphone experience but is not looking for the flagship prices. we design a phone to provide all the benefits but price it very well accordingly. in just benefits but price it very well accordingly. injust a benefits but price it very well accordingly. in just a couple of weeks, a new iphone is likely to dominate the headlines, manufacturers like those here in berlin will hope that they too are still able to