this is the ceo of smeag, and he, himself, studied english in the philippines four years ago.e potential of the english language market, he joined forces with the largest school in cebu. [ speaking in foreign language ] >> english was first taught in the philippines when the country was colonized by america at the end of the 19th century. the people learned it from missionaries. these days, from the first year of elementary school, all classes are taught in english as well as the native language. the higher the education, the more frequently english is used. without a good command of the language, people know that their employment options will be limited. english has become an essential requirement for filipino youngsters to get high-paying jobs. work at call centers, i.t. firms and other foreign-run businesses can provide salaries two or three times higher than many other jobs. >> if i would compare english as part of my body, english is my brain. because it controls the life i'll be tackling and, of course, it, it somehow manages me to go and to go further what i dream of. >