smey bea one of e most effecte propagda campaigns th the wld hasver know has ne such good job instillg fear ofire in the geral popule. - [lea and now y ha a condion where we eentiallyaven't h fire, and th with ineasing climaticonditis temperares, denfication and ild up auels, drght streed, high fu load, vy dry fost, we s many conditns in thwest anparticully in cafornia and sohwest oron that n we're sing we'r ving catastrophic fis fires tt are laer inxtent ansevety, mo extensi andore damang th has evebeen in recded histy. but it's all built around fighting. fighting fire, is not a fight you can win, and it's not something that people should be trying to fight. how can we engage with fire? how can we embrace fire as a partner? because that's what it is. it's the best partner we have. (clunking) (chatting) - myrandfath, he would nd of kn, "oh, i fl like i gonna rn todayit feelsight." i rember as kid growg up and beinlike, "i todaa good bn day?" anhe'd be ke, "no, is too we" or like,no, not t." and en he'd art feelg like youould jus.. he'do out anhe'd be ke, "i thinkoday's a od burn y." an