what does the smiley company actually do? hello, jamie.shion chains in the world, big brands, through their fantastic creative products, to spread happiness and good vibes throughout the planet. what kind of products are talking about question notjust the things you put on your smart or is it more than that? initially, it started with the digital part of it. i started 20 yea rs with the digital part of it. i started 20 years ago to develop the smilers, which were different icons based on emotions, different categories of smileys such as food and animaland categories of smileys such as food and animal and sports and these hundreds became the smiley dictionary and it became a global phenomenon, thanks to its transformation to emojis. so you trademark each one? it is just a smiley face? you trademark all of those you get on your phone? the original was trademark by my father 45 years ago. the one i am wearing without a hat, we call it the original. most of the other items of products by copyright and we use them are a lot of different product