his smirnov vodka? or do you have any clue as to what that would have been like? >> well, you know, i have been asked that question a lot. and as i said i'm not a big drinker, so it's a little bit hard for me to tell. but initially my understanding was that they were making smirnov vodka the way that they always had made it, there were some 300 recipes that survived the revolution and were taken to western europe. but when i put the question to biagio, they didn't really quite make it clear so i'm not sure. some of the recipes though, some of the flavored vodka and things smirnov deftly made during his time. he actually would have done really well in the current world because he was a fanatic about fresh and local and natural. he used to have herbs and fruit cardigan from the countryside. literally, wagonload's brought into his factory in moscow. and that was how he infused his vodkas. he never used essences or artificial flavorings of any kind. those were only introduced later. >> can you talk about th