he was named smokey bear, not smokey the bear after new york city firefighter smokey joe in "smokey joe was legendary for his bravery and for being a smoke eater and he got his name as a young man when fell through two flights of stairs and would not leave the fire so the chief at the time saw him, dragged him out, said to the other men in the new york city fire department, 'this is smokey joe and by the gods he certainly does love it.'" smokey's first poster made its bear came into america's conciousness after a wildfire in new mexico left a black bear cub orphaned and injured. the smithsonian national zoo became his new home until his death in 1976. "he would become a national icon for smokey, being the living smokey is what they called him." but the smokey bear character soon became as popular as santa claus and mickey mouse. his slogan, like his face, is one of the mosco in the world. "only you can prevent forest fires." he's soared over crowds at new york's macy's thanksgiving day parade and even has his own zip code. "you know smokey in washington gets more mail than the president

>> smokey joe's. >> oh, smokey joe's. that still around?smoking betty's. >> serious. >> (laughing). >> you're cool. >> thank you very much. i appreciate it. >> nice meeting you. >> nationally, what, tomorrow? >> no, next friday, the 14th of october. >> fourteenth of october. >> we're excited, though. >> congratulations. >> thank you very much. any doctor will tell you, early detection is the key to winning your battle against any type of cancer. how that fight is getting some help from 3d technology. this is a big break through. i survived breast cancer. if the doctors hadn't caught it early i might not be sitting here. so i'm outraged that pat toomey voted to defund planned parenthood... which thousands of pennsylvania women depend on for cancer screenings. pat toomey was even willing to shut down the federal government to eliminate funding for planned parenthood. shut down the government over planned parenthood? i think we ought to shut down pat toomey. senate majority pac is responsible for the content of this advertising. >>> local fire

joe" continues. you know what, guys? there's a lot of tree branches and dry brush over here. we should probably move the bonfire over there. [smokey the fishes will laugh as they swim out of the path ♪ ♪ and the seagulls they'll be smilin' ♪ ♪ and the rocks on the san♪ it's so peaceful up here. yeah. [eagle screams] ♪ that the whole wide world is watchin'... ♪ introducing the new turbocharged golf alltrack with 4motion® all-wheel drive. soon to be everywhere. >>> to all the young people here, something that you don't see or don't know because you didn't live in the '90s like the rest of us did. this clinton story doesn't change. it is scandal after skapdal after scandal. we just don't know which one is coming next. and it is not what we want this country to become. so when you see what you're seeing with the new clinton thing, you need to know that all of us who lived through the '90s have seen this movie so many times before. and we don't want to see this movie again. >> you're watching it right now. >> mike murphy, man. you know, in the '90s when the republicans, we got control. we were fighting, kept trying to kick everybody ou