. >> my parents are both docts trnot to look at e smptom but the issues. the symptoms are you make your decisions too slow. or your industry's changed where our customers no longer are buying boxes. they look at how you tie this together and how do you make it work officially with technology. and then they look to how you solve their business problems. and while we were moving that way fairly rapidly, we weren't struck k450rd thstructured the o either build the products or deliver it. it shows up when you're not going as fast as your peers. i'm not saying we're back completely. we're doinas wl as our peers, pckinup l of market sre now. what we need to do however charlie is rather than hit this inflection point, this market transition every two to five years in a positive way or in a negative way and we've been through two negatives. we've got to reinvent ourselves constantly. that's how you stay on top. >> rose: that's an important lesson for all of us here both personally as well as in the corporate context how you reinvent yourself meaning how do you mak