a shift is happening now and it will take a long time, as snapchatand google, and twitter as well, are at that $70 billion in tv and wanting to get it, they have to place more value on premium content because that is so important to advertisers. need tong that they share some of that pie. that is what facebook has done with the launch of watch. they're starting to pay creators for content. they are doing more to share advertising. it is still early. also the competition between these platforms is important. when youtube was the only show in town, publishers have no leverage. now with multiple platforms competing for premium content, it is a good time to be a content creator. there will be a huge business though it will take time. you guys have a show called "the comeback kid." >> we have 24 shows. emily: what engagement are you seeing? >> "comeback kid" is the number one show on facebook watch. so far. over 20 million views per episode, over 20 million minutes of viewing per episode. you can all that up to almost anything in linear tv. all of our shows are not the number one show on th