he game snoop dogg. a multiplatinum selling musician.he rapper is also an entrepreneur, starting business ventures, ranging from his own clothing and hot dog lines to providing the voice for car navigation systems. i spoke to the rapper about his quest to be top dog. >> i believe that snoop dogg's brand is well known around the globe from the business aspect as well as the music aspect. you know, it was not a plan that i put together strategically. it was something that happened along the way. as far as me wanting to become the best at whatever i was doing. and at the time it was music, and then once it shifted to business because it was told to me that this is called show business. i always had the show. i never had the business. once i got the business, now i'm the king of show business. >> that's a good point. first it was music. how did you establish yourself in the music business? you got a lot of competition. >> the first thing i wanted to do was to create my own sound and my own diverse look that was not similar to anyone out -- o

snoop dogg is in the house. he wants you to know he'll take your calls. we'll check in with the phone bank next. ah...fresh and white. do you want to try my crest extra white with scope outlast? i'm good. i bet your breath will still feel fresh when the movie's over. if i win, i'm going to vegas with the boys. ok. if i win, you're going to yoga with me. i love yoga. [ female announcer ] new crest extra white plus scope outlast. for a whiter smile and a fresh breath feeling that lasts up to 5 times longer than ordinary toothpaste. still fresh? yip. i want to be mad but it's tough with that smile. [ female announcer ] crest extra white plus scope outlast. vegas. >> larry: welcome back. russell simmons is helping with the phones in new york. who do you have with you there, russell? >> i'm with a young lady who just made a donation to the red cross, but she said she's going to call back for unicef. >> i'm on way young lady that a lot of people, their intentions are so sweet. i don't always ask the numbers, but each person is giving what they can. it's really