apple is trying to lock you in the entire way so you live the apple lifestyle. >> she's exactly right. this is about keeping you in apple world. >> and here we are. >> can i just come in here? i'm not clear exactly -- and help me out here. i'm not clear why i would buy the apple watch. i'm not sure they've articulated yet the main reason for having it. it could be something as simple as for example suggesting it's going to bluetooth music to your ear buds directly without a white wire. it would sell out because people would think that the white wire was old fashioned. why do i buy this watch? >> well, you need to work out more simon, but that's another issue. it's because you can do anything with it. i think the question will be the apps on it and what you'll be able to use. if it's super limited, it's going to be a problem. i think a problem with a lot of the other things, they're just health. some people use it for messaging, some people use it for health -- we don't know. that's the thing. >> i'm serious. this is not speculation. it's going to be banking apps on here, there's going

so apple is growing three times. it won't continue into the future but it's fair to say that they could match the s&p. and if that's fair to say, why can't it trade at an s&p multiple. lot of companies that trade at a premium to the s&p but grow slower and what we've done is very, very reasonable. you know, it's tough to get your head around a trillion market cap but i think apple will be the first company to do it. >> we had colin gillis on yesterday the other side of this the one with $103 price target at the beginning of the year which looks really bad now, but how much of your trillion dollar target relies on the iphone to continue its momentum and profitability because so much of the revenue and especially the profit, is coming from that one line? >> yeah. so iphone is still very, very important, right, as a percentage of profits. we expect it to remain important. i think what we're doing though is opening up new buckets of growth. you know, apple watch is one step in wearables, right. thing about china where we

>> well, in the sense that it's gotten all this attention, this 5,000 miles, so apple going to the dow nowhere near as excessive, of course, as the prior peak. and, you know, the tongue in cheek stuff sort of suggests that, to some extent. so we would say, obviously, it's nothing like that peak, even though we're back there but not really. >> all right. coming up next, get out your phone. we are taking your tweets. hey mom, you want to live by the lake, right? yeah. there's here. ♪ did you just share a listing with me? look at this one. it's got a great view of the lake. it's really nice mom. ♪ your dad would've loved this place. you're not just looking for a house. you're looking for a place for your life to happen. zillow ♪ >>> let's take a tweet. bench us 300 said cities should rally after march 11th, i'm selling the june 55 puts. mike, what do you think? >> one of the things i think is that banks have big balance sheets and that makes them fairly levered and at ease. it's a place where if i'm going oh to trade options, i usually like to do it on the long side. you're buying calls o

>> well, in the sense that it's gotten all this attention, this 5,000 miles, so apple going to the dowtech. it's nowhere near as excessive, of course, as the prior peak. and, you know, the tongue in cheek stuff sort of suggests that, to some extent. so we would say, obviously, it's nothing like that peak, even though we're back there but not really. >> all right. coming up next, get out your phone. we are taking your tweets. because it helps me skip the bad stuff. i'm good. that's what i like to call, the meta effect. 4-in-1 multi-health metamucil is clinically proven to help you feel less hungry between meals. experience the meta effect with our multi-health wellness line. i take prilosec otc each morning for my frequent heartburn. because it gives me... zero heartburn! prilosec otc. the number 1 doctor-recommended frequent heartburn medicine for 9 straight years. one pill each morning. 24 hours. zero heartburn. ♪ >>> let's take a tweet. bench us 300 said cities should rally after march 11th, i'm selling the june 55 puts. mike, what do you think? >> one of the things i think is that b

so we also are compliant with apple and google android also. >> so apple users and android users can use this. >> and if you're not on android or apple side if you prefer window -- not a big deal. we have bluetooth and wi-fi to be fully connected to your phone. just keep your phone in your pocket and you'll be able to use this. also the full features -- >> so this is the product. >> this is the product. as you can see, on the apple phone and on the -- as an example, this system, itself, talks to the phone and grabs all the information from the phone to put it on this. >> okay. >> or if you want to listen to some music, exactly the same. just get the information from your music and play it on the unit. >> so this is built into the car. >> everything is built into the car. we have the mode for the android. this grabs all the information from the car as i was saying before to get you a full diagnostic. as an example it can give you a note on the way you brake, on the way you use your gasoline, travel history also. or if you have a flat tire the system tells you flat tire. >> how does thi

-- >> host: so apple users and android users can use this. >> guest: every user. android side or apple side if you prefer windows, it's not such a big deal because we also have blue tooth 4.0 and wi-fi five gigahertz allowing you to be fully connected to your phone. just keep your phone in your pocket -- [inaudible] the use the full voice recognition features from paris. >> host: okay. so this is the product. >> guest: no, it is connected. apple car play mode. as you can see on the apple phone and on the 6 as an example, the system itself talk to the phone and grab all the information from the phone to put it on the head unit. >> host: okay. >> guest: or if you want to listen to some music, it is exactly the same spirit. just get the information from your music, and it will play on the head unit. >> host: and so this is built into the car after market. >> guest: everything is built into the car. we also have our -- [inaudible] which is based on android -- [inaudible] this grabs all the information from the car as i was saying before, to get you full diagnostic. as

>> well, in the sense that it's gotten all this attention, this 5,000 miles, so apple going to the dowowhere near as excessive, of course, as the prior peak. and, you know, the tongue in cheek stuff sort of suggests that, to some extent. so we would say, obviously, it's nothing like that peak, even though we're back there but not really. >> all right. coming up next, get out your phone. we are taking your tweets. heroes charge! ♪ (explosion) ♪ (explosion) ♪ (explosion) ♪ lead your heroes in the hit mobile game! download heroes charge now! now with the you can watch live tv anytime. it's never been easier with so many networks all in one place. get live tv whenever you want. the xfinity tv go app. now with live tv on the go. enjoy over wifi or on verizon wireless 4g lte. plus enjoy special savings when you purchase any new verizon wireless smartphone or tablet from comcast. visit comcast.com/wireless to learn more. ♪ ♪ >>> let's take a tweet. bench us 300 said cities should rally after march 11th, i'm selling the june 55 puts. mike, what do you think? >> one of the things i think is tha

the apple watch will never be a competitor to those products because they are so specialized. cory: in terms of other apps, tim cook spoke recently at goldman sachs, and he talked about messaging, apple pay, the things that would happen in a room when everyone has the watch. they would all stand up at the same moment because they would all do the same notification telling them that they were inactive. >> there is an opportunity for the watch to create a personal identifier, a key to the physical world. tim cook talking about opening up a hotel room door perhaps starting your car one day. of course, apple pay. making it even more seamless so you don't have to pull up your phone and put your fingerprint down to pay for something. just swipe with your wrist. if the watch can make your life easier to navigate, then perhaps it is appealing. maybe we are overthinking it a bit. what apple is trying to do is to create lust among consumers. there does not need to be a rational need to buy the device. if it becomes a status symbol, if people simply want to buy it, that is something that

shares of apple moving lower right now, so let's start the "countdown." ♪ ♪ liz: breaking news, it's ed its way into your wallet, but has apple just literally wormed its way into your heart? tim cook just revealed to a huge crowd in california knows your heartbeat and even call you an uber carr if you're -- car if you'll feeling a little winded. a deal with uber, hbo, instagram. it's really straddling the flatline right now, it had spiked earlier. if you look at an intraday versus the one week, we saw wig things as -- big things as they announced apple pay and apple tv, like the price drop, but then when the apple watch was revealed, that's when the stock fell. jo ling kent was at the apple event, he's right there right now in san francisco -- she's right there right now in san francisco. we have interbrand global ceo with the international reaction. what is the disappointment here? i'm thinking maybe the battery life because it's only 18 hours? why the stock drop? >> it sounds like analysts and investors are just not thrilled with what they've seen from apple given the stock drop. ye

apple shares so far up a .5% this morning. department reports that first time unemployment claims rose slightly by 1000 to 291,000 this past week. four-week average up slightly as well to about 305,000. fed wants stronger job growth and inflation closer to 2% before it raises rates. that led to a rally yesterday for the stock market. got a breather this morning. let's see how we're doing so far. and the dow right now losing about 100 points. nasdaq meanwhile is down by 2. the s&p is falling by 9 points. frank and michelle, back to you. by the way, i got arizona over the gonzaga. you have to go with the contrarian pick. >> arizona looks good. thank you, jason. >>> time now is 6:47. let's check the roads with elizabeth. >> okay. and, you know, just when we thought everything was very calm, all of a sudden the accidents started rolling in. so we do have at least one hot spot out the door. watch out for this one if your commute takes you around the fremont area. there has been a wreck near mowry southbound 880 and you can see it w

so much. it is 8:00 a.m. in apple headquarters in cupertino, california, 11:00 op wall street and "squawk alley" is live. ♪ >>> welcome to "squawk alley" on this friday morning. joining us today is kara swisher, co-executive editor at re/code. good to see you. >> good to see you. >> carl quintanilla and jon fortt are out but joining me for the hour the one and only kelly evans. >> i love it. >> great to have you. always so fun when the two of us get to host together. >> yeah. >> apple set to replace at&t in the dow jones industrials after the close on march 18th. apple has a massive market cap but share price is still lower than other dow components like ibm, 3m boeing and goldman sachs. the dow is a price weighted index. shares of apple rallying higher on the news this morning, up by about 1.7%. kara, the -- apple has been leading the nasdaq higher for years at this point. what does says to you that now the blue chip average will be including apple? >> i think that's important. one of the most important companies in

apple and our parent company comcast. comcast is also the parent company of cnbc. kevin, what do you make of this after soy promises about a refresh on apple tv? is this finally it? >> well, i think it is, carl, but let me ask you a question this way, as an investor. i'm a comcast investor pays a dividend, i'm an apple investor, pays a dividend. does this information change my inrestment thesis about either of these companies? the answer is no. who provides me the content whether it's part of my cable bill or whether it's part of my apple monthly charge in their ecosphere of the things they provide me, it doesn't really change much. i live in boston, a place on moral borrow street. i can't change the pipe that comes into my house. it's comcast. i will be paying those guys, whoever delivers me house of cards, whatever content i want to see. i'm not sure that all of this maneuvering over the top as it's called really changes the cash flow investment theory around who delivers what matters the most in this environment, the pipe. who delivers me the broadband or the broadband pire weirless? who is it? that's

apple watch, he will make a believer out of you. it's an amazing platform. everything about it is so smooth, so apple. api doesn't leave you do everything, but what it does, it does perfectly. we're trying to address that voyeuristic need when you walk into somebody's house you're interested in a listing and you wonder what its price is, if you even want to see it, people can do that at a glance. that is something that really appeals to our users. they want to know more about their environment without having to dig out their phone and fire up an application. the want to see it in the context of their daily lives here in -- lives. cory: you are essentially a realtor -- glenn: we are a technology powered broker. we've also got the most amazing website for searching listings this mobile application unless you tore them on demand, and we put that together to say people thousands of dollars when they buy a house to get them into the property fast and save them a ton of money. cory: the way you compensate agents, the way you run the industry is different than everything else in real estate. i wonder how doe

. >> so apple giving a lot more details about the pricing, the features, the battery life of the watch. of course, apple is also entering a competitive space here. you've got to go against rivals like motorola and lg there hasn't been that much excitement, melissa, about this product category. only about 720,000 android wear devices shipped in 2014, for example. but apple obviously confident it can compete and win in this space. i should also mention i just had a chance to sit down and speak with apple's eddie cue. of course, more news today. apple tv getting cut down to $69. and the new partnership, hbo streaming now coming exclusively to apple devices that means you can watch "game of thrones" if you want on apple tv, iphone, and ipads. melissa, back to you. >> all right, thank you very much, josh lipton, outside of the apple event. pete najarian, was today the day to sell the stock? >> no, i don't believe so. i do agree with gene munster who you had on power lunch when he was talking about some of his information. i'm not saying either of us are right. i'm hoping we're wrong. i've b

dad, it's only -- apple can only do so much. >> okay. apple stock up 1.3%. let's get out to kayla once again. kayla. >> apple ceo tim cook just taking the wraps off a brand new mac book. he spoke about how the mac book for apple has seen 21% sales growth over a period when the rest of the industry has seen its sales decline, and the new mac book is what he calls its thinnest and lightest form ever. it weighs in at two pounds and it's 24% thinner than the previous models. it will come in silver space gray, and gold. we're waiting on when exactly it will be available, but the new mac book has been unveiled here in san francisco. we'll send it back to you. >> your reaction sir? new apple mac book, thinnest ever. >> they're all too heavy. i have a hewlett-packard, and i feel like i'm carrying around a farmer's ball. i blame hewlett-packard at the chiropractor and what it's done to my back. this is the thing. a lot of companies will not support this. the e.t. guys have been won over by dell years ago. >> my daughter says dad, the typewriter. no. i mean, people pa

apple watch, it will make a believer out of you. it is an amazing platform. everything about it is so smooth, so apple. api doesn't let you do everything, but what it does, it does perfectly. we're just trying to address that voyeuristic need when you walk in a somebody's house and wonder what it is worth, when you're interested in a listing and wonder what the prices, if you even want to see it, people can do that at a glance. that is something that really appeals to our users. they want to know more about their involvement without having to dig out there -- their environment without having to dig out their phone. cory: for those who don't know redfin, you are essentially a realtor. listings and realtor tied into one. >> our idea is that we got all of these real estate agents who provide local service, but we also got the most amazing website for searching listings this mobile application that lets you tour them on demand. we put that together to say people thousands of dollars when they buy a house. to get them an agent who is on their side, to get them in the property quickly, and save them a time o

so apple wants to be seen as a fashion company. i think that's what a lot of people are pushing. moving away from simply i gives apple a wider range in the terms of amount of device it is can attract or the markets it can attack. it means the naming scheme is freed up and it can do a lot more things within that. i think you've seen apple rumors that apple will be looking at -- and obviously because, you know, everybody jokingly says icare. apples wants to have a wider branding ability. and they want to hammer home apple as a quality name across a wide variety of things. i think apple is in transition within the brand moving more toward being a fashion, high end brand more than just being a technology company. >> okay. daniel, thank you very much for that. daniel gleason mobile analyst at ihs. >>> a good timing to move from the nasdaq to the dow. i'm we want to hear from you on this. are you an apple bull or bear? will sales fall flat? tim said the apple watch will be huge for the brand and the stock. if you want to join the conversation here e-mail us or via twitter. >>> we also

and i sold my apple today, just to be clear. so i'm now flat apple and i sold it because i think the expectations are very high here in the sense that so much has happened, market sentiment for this stock probably can't be higher. and i think the market is something that concerns me. >> i don't really -- i mean, broadly, i don't care about the discrete events, but because of market sentiment, it does trade wildly on discrete events. >> it's funny. this could be the first new product that a walt mossberg doesn't like from apple ever. you know what i mean? >> so you're in consensusing -- this thing is going to -- a piece of crap. right? >> i said could! i said could. what i didn't say, you could take the biggest fan boys on the planet and not like one of these products, even when they're not happy with let's see the apple tv a few years ago. they said don't worr it's a hobby. i think -- i actually disagree with tim a little. i don't think it's particularly high. so i think that the thing is not priced into a lot of estimates going fo

apple thinks that it has the magic touch here. it also really focused on the design. it's a very techie-looking device. >> soit. and there are apple lovers that will love it no matter what. thank you, nbcnews.com's julianne. >>> as we learn more about the iwatch we can't help but wonder if they'll have emojis. so over the weekend, "the new york times" explored the culture of emojis. and frances is back with a look at that. this is fascinating how we break this down by state. >> especially for you. we use the emojis all the time. it's easier and better than typing a whole word when on our phones. it is really clear that we are living in the united states of emojis, but do the actual emojis reflect the united states? hmm. got you thinking right? let's get right down to it. there are 722 emojis for us to express how we feel how we're thinking. we have our favorites out there. but they weren't enough for one "new york times" writer. he couldn't wish his fiancee happy birthday the way he wanted. maybe i would use the piece of cake, you know the balloons coming out, but he wanted to do this. let's show you. he wan

next will be the apple watch edition that starts at $549. that steps up to stainless steel body soace which will be harder to scratch like a high-end watch. and then if you have really deep pockets, there will be the apple watch edition that starts at $10,000 up to $17,000 depending which band you choose. that's an 18-karat gold body and sapphire crystal fails. it's important to note that even those they look different and they have different bands and have different prices they function exactly the same. so the cheaper model versus the $17,000 model you don't get any additional functionality. >> it looks different. >> a lot. it should be worth noting even though people are used to spending that musmon any $10,000 for a local election -- that much money 10 for a rolex, there is no expectation that this will be functional in five years probably obsolete just like the iphone. >> technology is always changing. this could be obsolete in a year. >> certainly within a couple of years you'll be looking to upgrade. >> do you need it? >> no. so what it does is it makes using your phone easi

so apple will never release anything that sells a few thousand units or even 1 or 2 million units nowe has gotten too big. they have too big of a following so there's no circumstance in which that's possible. what i'm asking is, is the apple watch really an appealing enough device or useful enough device that will hit the 100 million person barrier to make it relevant? >> you'll admit that a lot of that will depend on the developer base, right, and the pricing two things we hope to learn about next week which you arguably have zero visibility, is that fair to say? >> that's fair to say. we know it's going to debut around $349 but the big question is, not just are developers going to show up. developers are going to show up. apple shouldn't be relying on developers to show up to make the apple watch relevant. the iphone was relevant years before it had apps. think about that. the apple watch should be relevant without having those developers show up too. >> yeah. it's true. the divide between form and function, we'll see how important both of those are. it's a provocative piece as alwa

so glad you're with us today. appleime with its long awaited watch set to debut in less than an hour. can the new product keep the company's success going or does it put the stock at risk? star analyst bob peck downgrades amazon. he'll explain live. a bounce for stocks. a modest one, but it does come following friday's steep selloff. even some long-time super bulls are getting nervous like jeremy siegal. >> first time i've been cautious in quite a while. and again, i want to emphasize how difficult it is to do the short run. no one's going to be right there, even most of the time. but we are very close to fair market. and that leaves the market open to more volatility in the short run. >> all right. joe, interesting comments today. super bull, if he's getting nervous, should we? >> you can add into the list of hundreds of others that have attempted to do that since 2009. one thing i agree with, you're going to see slightly more volatility in the month of march. i think that's what's going to happen. if you think about t

is going to a podcast, apple something he should take seriously? no one has deeper pockets. >> there are soerent options, apple, they introduced their car play product last year, where you can use your smartphone in your car to take over your car dashboard. i can imagine google making a play for him with this new youtube subscription service. late night television, premium television like hbo, he could do a direct to consumer product over the internet. so many different options for him. he will consider staying with sirius xm, and one thing to think about, he has worked hard to be a part of their growth. he is in a position to enjoy that. from some perspective, his show is doing well in a sense that he is getting the kind of a-list celebrities and guests he would never have gotten five or 10 years ago. he has madonna on his show today. you might want to stick around and enjoy what he has built. cory: car play is interesting, but it is only in a handful of cars. estimates put it at 3 million cars only -- >> by 2017. cory: maybe it is a loss leader for apple, but does he have to go to a place

how safe is this information being collected by apple? >> sole is taking a pretty cautious, slow approach. there are a few different ways health information is being collected. one basically stays in your phone. it's basically shrink-wrapped in your phone and can track various information about your health. but one area where you might want to worry is a new app called research kit. that one is sending health information from your phone or watch into the cloud to apple and that is the area where you get into risk. that can be intercepted and hacked and stolen. at this point, there's no requirement for encryption when it comes to sending information through this element. that is one thing apple will have to develop, but that is a potential risk. they do say that researchers need to take a careful approach to how they develop these product because of the risk of hackers. mark: and that approach applies to consumers as well? >> they have to approve it. i have to say that it is ok for them to send my information out. alix: apple is very aware of th

is going to a podcast or apple something he should take seriously? felix: there are so many options for him. apple introduced their car play product last year where you can use your smartphone to take over your car dashboard. i can imagine google making a play for him with the youtube subscription service and also late night television. premium television like hbo. he can do it direct to consumer. there are so many options for him. in the end, he said he will consider staying with siriusxm. one thing to think about, he has worked really hard to be a part of sirius' growth, and is now in a position to enjoy that. his show is doing well in the sense he is getting the kind of a list celebrities he would never have gotten five or 10 years ago. he has madonna on his show today. he might want to stick around and enjoy what he has built. cory: car play is interesting. it is only a handful of cars. 64 next year. 3 million only , so maybe it is a loss leader for apple. tuna, does he have to go to a place where the company would make money or could he be a loss leader for the com

is going to a podcast, apple something he should take seriously? >> there are so developed apple. they introduced their car play product last year. i can imagine google making a play for him with his new u2 since christian -- youtube subscription service. also, premium television like hbo. he could do a direct to consumer product over the internet. so many options for him. he said he will consider staying with serious xm -- sirius xm. he has worked hard to be a part of their growth. his show, from some perspective, is doing very well in the sense that he is getting the kind of a list celebrities that he would have never gotten 5-10 years ago . he has madonna on his show today. he might want to stick around and enjoy what he has built. corey: car play is interesting but it is only in a handful of cars. estimates put it at 3 million cars only. maybe it is a loss leader for apple. does he have to go to a place where the company would make money? or is it enough that he could be a loss leader for the company, like pandora. felix: either way, it will be a risky play to

. >> you can't buy a samsung phone in an apple store either so not a surprise. s for people to play nice in their esko tim. might have noticed you didn't get the normal starbucks reference in the keynote this time because starbucks isn't playing with apple pay that's how i took it. maybe not why. but they cited an entirely different thing. of course tim cook on the board of nike and they'ves discontinued the fuel band but some of those others, yes, it's you versus apple now. >> yeah. tend to be friendly to those playing friendly with you. normally we have the european close for you, but because of daylight saving time the european markets close at 12:30 eastern. don't cry. you can catch simon hobbs with the close in the next hour and back on "squawk alley" in a couple weeks. >>> when we come back shares of shake shack taking a hit after reporting a loss in the fourth quarter. a bump in the road for the newly public burger chain? we'll talk to richard brad dock the ceo priceline and delivery direct as well. when "squawk alley" continues. . >>> hi, everyone. i'm su

apple with another buyback. i don't think you'll see a split at $100 stock levels. soll see. >> $179 billion of cash, though, is bigger than some countries' gdp. what do you foresee they will do with that? more acquisitions perhaps? >> well, apple has been very careful with acquisitions. they tend to buy small technology focused businesses. they don't buy big businesses. the biggest one they did recently was beats, right, a private company. so i think they'll continue to be disciplined. i think they'll continue to bring it back to shareholders. they are somewhat limited in how much cash they have in the u.s. most of their cash is offshore. >> we appreciate you joining us today. sherri from deutsch bank. when we come back according to mark zuckerberg there is a secret to getting hired at facebook. we'll tell you what he had to say in a moment. "squawk alley" will be back in a minute. sound good? great. because you're not you, you're a whole airline... and it's not a ticket you're upgrading, it's your entire operations, from domestic to international... which means you n

apple watch. you can also plans at the watch and pull up little notifications. this is interesting. this is not so different of what a lot of smart phones already due out there. apple is trying to get into the game and take advantage and take out market share. we also have a new macbook. it is thinner. it is lighter. we are watching tim cook right now make more announcement on the apple watch. the analysts are bullish on the numbers. but being 10 and 50 million defies this could be sold for the apple watch. will this actually be disruptive? melissa, would you buy it? melissa: probably. then again, i am a sucker. let's bring in charlie gasparino. frank and peter. peter, you have been sitting there shaking your head. >> i love apple and i think that this may be a missed step. secondly pitch will not support this. everything this watch can do, i can do on my phone. i do not need another gadget that they need to plug-in and charge. i am worried about this one. >> real skepticism. melissa: that is really true. i remember the ipad. making fun of the name and then it is a huge hit. >> what i love about a

the number of apple stores in china, they are going to have 40 stores in china by 216. -- so much of ccess story for apple in the recent years has been due to amazing growth in china. 20% of the smart phone market in china. clearly when we look and chuckle -- things like the $17,000 apple watch. that exists because there is going to be a market for it in china. i don't think it is any excuse they started with that number. >> wait a minute. i want a different fight. how about the number of chumps i stumped today when we've been about what the price of the gold edition would be? brad i think you are at 5000 paul you try to be clever with 5001. 7500, i was closest. price is right rules. i finally won something in my life. >> very nicely done. very quickly on brass point. the thing i worry about is there is this tendency and consumer electronics. you know that old joke about fortune cookies where you add the word "in bed". it will be a huge market for apple marches in -- for apple watch is in china. i don't think that absolves you of responsibility for what you are really doing. it is a g

we're asking former apple ceo john sculley and how the traders are playing at the shareholder meeting set to get under way at this hour as well. so much surrounding apple shares. much more straight ahead on the half. sometimes romantic. there were tears in my eyes. and tears in my eyes. and so many little things that we learned were really the biggest things. through it all, we saved and had a retirement plan. and someone who listened and helped us along the way. because we always knew that someday the future would be the present. every someday needs a plan. talk with us about your retirement today. >>> you have a big sell-off on the street today. the s&p down 1.3%. utilities are in the green. everything else is in the red. the decline led by tech and financials as we said. so that's where the bulk of the selling. the s&p 500 is below its 50-day moving average as well. all right. institutional investor named him one of the country's rising hedge fund stars and he's here for a first time exclusive cnbc interview. mick mcguire the founding and managing member of marcato management with big news to make as well and joined by our kat

apple watch. i care about the fitness elements of it. >> sure. >> and so op and so forth. i think it will do very, very well. >> we appreciate your time this morning. we'll get more from you and see if apple watch and capital plans perhaps later april. does it for "squawk alley." back to scott wapner and the halftime report. ♪ >> thanks so much. welcome to the halftime show. let's meet our starting lineup for today. jim lebenthal is the president of lebenthal asset management, joe terranova is senior managing director at virtus investment partners jon and pete najarian co-founders of optionmonster, steve grasso of stewart frankel on the floor of the new york stock exchange for us and jason brady with us today, the head of fixed income at thornburg investments. so much to talk about today. our game plan looks like this. euro crash, how low the currency might go and whether it will take stocks with it. bad timing, why apple's new watch left the top-ranked hardware analyst on the street underwhelmed and what all that means for the stock. we're also going to speak exclusively t

apple seems to be hoping. >> you've written a lot about the battery life and how this is the make or break of the smart watch. what is your hunch so far? >> apple claims it smart watch will run for 18 hours without needing to charge. as to whether that will tear up in real-world test, that's something we're going to find out. the trade-off here is that the smart watch needs to have enough battery -- enough that every two power -- enough battery to power everything that makes a smart watch smart. every time you have a smart screen like the one embedded in the watch, that draws away battery power from those components. >> it is the touchscreen that uses a lot of battery power. but without the touchscreen it's not an apple product, is it? >> if you look at some of the stuff apple has worked on, the computer mouse or the first ipod which came with a physical button and physical scroll wheel, apple has proven it can do non-touch related interface components. one of the devices they unveiled today, a new laptop they have a new keyboard that relies on a different design. apple has been able to innovate when it comes to the physical. >> i

getting in and out of the city could get much easier. >>> and we just told you about the new apple watch, so now we want to know would you buy apple's new gadget? >> it's our nbc washington flash survey of the da this afternoon. during the break, text or call the number on your screen right now. you can also cast your vote over the nbc washington facebook page and twitter pages. >>> former virginia governor bob mcdonnell is getting some high-powered help in his public corruption appeal. 44 former state attorneys general from around the country are urging a federal appeals court to toss out the conviction. they say the court's sweeping definition of "official act" would allow federal prosecutors to turn innocent political courtesies into prosecutions. mcdonnell and his wife maureen, were found guilty last september of doing favors for a virginia businessman in exchange for gifts and loans. arguments in the appeals case will be heard in may. >>> following new developments in madison, wisconsin, where there are more protests today following friday's deadly police shooting. scores of people most

>> you're the first person through that's not part of the apple team. soecret. >> reporter: our cameras exclusively going where no outsider has gone before, inside this 23,000 square foot health lab where apple employees laugh been putting on high-tech gear worth millions of dollars and running, rowing and downward dogging for nearly two years. >> we took this old building and gutted it and turned it into a state-of-the-art fitness lab. and we're learning so much. it's crazy. >> reporter: their workouts secret research shaping the most highly anticipated health features on apple's new watch, unveiled in september. set to go on sale next month, it will range from $349 to an 18-karat gold version that will run you $17,000. that watch will let you track calories, heart rate, and how much you walk or stand. how does something like this ultimately translate to that watch that you're wearing on your wrist? >> we have the number of sensors that we have available to us that can help us get information. >> reporter: jay blanik apple's director of fitness for health

what's going to make the apple watch so exponentially different that people will want to rush out and it comes down to the fact it's an apple watch. the millions of fans they've already got have been resisting joining the smart watch market because they don't have a watch that's completely designed for their operating system. so the apple watch, they've essentially been waiting for the apple watch and when it arrives, there are already millions of preorders the moment it goes on sale. >> now, there are also things we don't know yet about this watch. but one thing we do know and i hinted at earlier, is this problem with the battery life. one report i was reading says a worst-case scenario if it is subject to very heavy usage, you may have to recharge your battery every 2 1/2 hours. people aren't going to want that, are they? >> i think that's a very extreme case. we don't know for sure. we do know that tim cook has said that he expects to be charging it every day based on the amount you use it. i think, essentially, you're not going to use a smart watch in the same way you would use yo

everyone will laugh and say michael dell would like to think so so that apple does not have a lock on the market. you see technology as as much of an equalizer as many.e.o.'s hope it will be? bob: i do. technology is disrupting everything.. it is disrupting how you interact with the consumumer. it is disrupting supply chains. itas an n impact everywhere. causes two things to happen. one is c.e.o.'s have to be energetic about the change they need to drive. sesecond, they are tnking about hoto change my business. in my retail or a health care business? repositioning that thinkg in terms of your relevancy to society is what it is all ababout. rebecca: in years past companies were racing to the top to use technology behind the scenes in terms of how they did business. there was so much talk this year fr c.e.o.'s about how to betterse technoly in the front of the store so consers are using it. you gave the examplele of domino's and how you can ordrder online. with three i do it all the time. it struck me. that can backfir domino's is a perfect example. when i moved, there is a glitch. now

so it's a small apple size. ook at those sectors we want to find stocks that we currently find attractive in those sectors and in the consumer discretionary sectors it's shake shack's recent ipo. valuation here is nothing to bang the table at. but it's one of these cut food stocks like a chipotle, and panera and consumers are going to higher quality food as the mcdonald's same store sells yesterday illustrated. they're not going back. they want this. we're going to see expansion so you don't get in on these high growth stocks at a cheap price. the second stock, rpm international it's in the sector. they have 40% international exposure. so it's not just domestic plays we're looking at here but it's attractive within the sector. it's in our dividend model portfolio. they raised their dividend 41 straight years and they have been modeling weakness in europe and the strong tldollar and we' seen strength in europe. >> we have to leave it there. thank you for coming by. >> thank you for having me. >> raymond james. you

so. we have certainly come off of the lows. apple come off of the lows after falling to the lowest level since february 11th, below $125 a share. apple right now is really the biggest draft down, responsible for about ten points of decline op the nasdaq 100 on the morning following its apple watch debut and ahead of its investor presentation today. among the big nasdaq gainers, laggards today, wynn, the continued concern about weakness in macau, weighing on the gaming stock. comcast, dish, some of the other media names today, they were under pressure with the new deal announced with apple, change in landscape there. qualcomm and inindividual ya have been the two that have outperformed. qualcomm, of course, raising its dividend, also announcing a $15 billion buyback. this is increasingly a big part of tech names that pay dividends. so does nvidia on a b of a upgrade reaching a new high one of the few we continue to see fewer new highs these days when you get the washout days. also bucking the trend today, it's interesting the diet dru

so far apple in china has been a very high end product but as we see upgrades coming through it's startinggrow more and they have a great relationship with china mobile. he didn't site apple tv going forward. >> and the watch also he mentioned which will be the interest of a new product in five years for apple. >> absolutely. so $1 trillion still a long way away but we start to get bullish calls and tie them to the big types of headlines. now facebook has been in talks with several media companies about hosting their content inside the social network as opposed to he redirecting users to an external website. facebook plans to start testing the new for matmat several months from now. facebook let's have a look in frankfurt today down about.5%. >> gamers beware. twitch a popular site where peel can live stream themselves playing video games says it may have been hacked. hackers may have gained access to personal information but credit and debit card numbers are not affected. twitch has about a million users and more than 65 million people a month jump on to watch content. >> the national foo

you can feel apple is gaining strength. so i think they'll do extraordinarily well. e interesting thing about apple with tv is apple keeps refusing to build a tv and everybody keeps predicting there will be the apple tv you put on your wall and they don't build it. i believe the big reason they don't build a tv is it goes to the power of smart phone which is that smart phone upgrade cycle is two years. i think what apple figured out the cycle for tv's or five years to seven years and the tv effectively is going to be a dumb peripheral to the smart phone and if you have a big screen nearby, you'll use an apple player chrome cast or one of these things and will be in the tv but the tv will be the dumb recipient of the content and they think that's a low margin business others can pursue. >> what's the future of elon music? >> obviously he'll build the iron man suit, i think it's obvious. and then obviously, he's going to -- in the suit, obviously, he's going to fly to mars. o so he has some work to do between here and there. there's some basic inventions he still has to

cory: the gold watch is apple's most expensive single product and apple's entry into the high-end market. so why go with gold? bob o'donnell: part of what apple is trying to do is make a statement. what they are doing with the watch is trying to answer the luxury goods market. there is a lot of emphasis on the design of the watch and functionality. it will be interesting to see which becomes more important. for a $349 product, it is about functionality. for a $10,000 and up watch, it's all about fashion. on the high-end, if i buy a $10,000 watch, what am i going to do when they upgraded to version 2 next year? i am shocked apple didn't say, if you want -- if you buy the watch addition, you will get free upgrades of electronics because that is a tiny part of the cost for the next five years. reporter: you are buying a status symbol for one year. bob o'donnell: exactly. reporter: what about the apps? you can send your heartbeat to france. not a lot of surprising use cases for the watch. why should people buy and use the apple watch? bob o'donnell: ever thing saw today we have seen before and y

miller: one of the things that makes apple so useful, their developer environment and tools are very we use their development environment to create our apps and they are tested on every single device at apple. cory: when you look at apple security, it seems like they made a really big shift after the iphone3. we saw a big change. after the prism program happened, apple changed the way they collected data. do you see a connection? miller: you are actually right. the encryption part of protecting information is relatively easy. it is in managing the keys, that is where the complexity is. if you encrypted at the device and the user is the only one that has access to that key, the information will be safe and the government can't ask apple or us or anyone for access to that information. cory: i try to keep my thumbprints with me at all times. we will be right back after this. ♪ cory: what were you doing in high school? michael hoffman is 17 years old. he lives in maryland and he just won one of the three top prizes in the intel talent search. michael joins us from washington, d.c. this i

stock is already been on fire is of more than 2% this year and more than 60% over the past 12 months so applef the dow 30 and the mark is posted huge the dow was down 150 the doll making a huge turnaround was the 21 the two to seven. and that over the 18,000 are the nasdaq over 45 and receive data over 5000 mark and as of the 500th of 25 to 2099. >>darya: target will have a class action lawsuit according to the bill at $10 million fund is one to be setup for victims who could get a $10,000 each in compensation there has to be in a clear proof of harm is likely that many customers and that was built to prove that the actual loss money the settlement's terms were reached early this month but they're still waiting for the approval of a federal judge that bridge impact of 210 million people still ahead and that room and the east bay is on alert after two problems were caught will tell you what happened. introducing new flonase allergy relief nasal say, w avlabloverhe cnterinull escrtiontrenh. whene brthe allgens r boes rct b overrodung s keyinflmato subance that cau ourympts. the adinalley pi onl