it's so rock 'n' roll, so pimp, so styly, so urban, so girl, so guy, it's good. this is [ bleep ] beautiful. how much is this? $300? oh, this is good. >> oh, yeah. >> it's very jimmy. >> yes, it is. >> good. >> we try -- >> you know what i mean? it's beautiful. but it's just not us. >> jimmy is the lifestyle. and he can relate to a 17-year-old kid, or a 60-year-old guy. doesn't make a difference. >> don king, sales rep for new jersey base schott leather company says jimmy's relationship with his customers is not typical of most buyers and that's what makes him so good at his job. >> he's the guy on the floor. he's the front of the line. a lot of buyers are sitting behind a desk and working based on numbers. and so they're not as intimate or passionate about what their customers specifically are looking for. >> there's something about me being with ray, there's a magic between us. we can look at a leopard together and say that's the right one. we can look at a fake fur and you just know. you can put on a big hat or a little gentleman's hat. i don't even wear hats