. >> reporter: so uncomplicate it. you can throw a dinner party like gwyneth paltrow, decorate like jessica alba, prep your nursery like cocoa rocha with their help. at 1 king's lane you can salivate over she be homes and shop to live hike one. >> people want to live that life. they dream of having a home that looks like that. you can show up at 1 king's lane and see exactly how it is you would put it together. one of the things we've done is really i would say democratize design. >> reporter: want that artwork from cocoa rocha's nursery? it's yours. for $95. a console table like jessica alba's? $149. >> gwyneth paltrow was another one. >> yeah, when she launched her first cookbook, that was so much fun. we worked with her to set a dinner table how she envisioned it and then the next day exactly what was on her table was for sale on 1 king's lane. so you could have a table that looked just like hers for her dinner party. >> just like what gwyneth wants you get. sounds like fun. >> jimmy: cofounder susan feldman and her