she said that she supports what sodastream is doing.ilding a bridge to peace. > >> thank you. >> he is that grammar police. [laughter] if you make any grammatical error, he will jump on you. he is a pedant. >> i'm proud. i e-mailed an isreali newspaper. >> you can send us corrections after the show. we look forward to your feedback. [laughter] isthe grammar police watching. >> state tuned. newspapers are next. ♪ >> welcome back. i am anna edwards. >> i am mark barton. for a look at the newspapers. we're running out of time. let's go to hans in berlin. >> what germans order in a is 28% pizza. no surprise there. 24% -- german food down to 1%. i'm reverse on that. i always order in a satchel. i would if i could. >> this is in the guardian. jazeeraalists from al are being charged by the egyptian prosecutors. they bring accused of fabricating the news. one among them is is an australian that is very well known. there was a wonderful interview with ambassador. used to work with this australian reporter. have you ever failed to pay for an item

i suppose the negative thing on the sodastream thing is that -- sodastream is kind of good for you andk the great american super bowl viewership didn't know that already? they know that. johansson'slett story is actually fascinating. i have got a real problem with the attitude, god bless you all, of mainstream media that pulls that kind of content. there was nothing wrong with that, nothing harmful to anybody. >> in our defense, sometimes it is regulators. >> different story. >> thank you. i am just sticking up for ourselves. koegel president of -- co global president of havas worldwide. >> whether your idea of celebrating the super bowl is throwing a party or tailgating, you need a place to crash. >> sam grobart checks out three of the best places to stay that will help you get closer to your super bowl dreams. the 400ou one of thousand people expected to come to new york for the super bowl? have you made lodging arrangements? everyone is looking to cash in on your stay. i checked out three places you could hole up in. a guy's apartment, three miles away from the life. -- from metlive

and i hope you go and learn a little about what sodastream is doing in their neighbors.ware they're hiring palestinians at wages they have never, ever in their lives earned before? wages, by the way, which are exactly equal to what any israeli is getting at the factory? this is an example of what ought to be happening in the middle east. palestinians and jewish israelis working side-by-side in a company without their political differences getting in the way of both of them taking a good paycheck home to their family. what's wrong with that? i would suggest that sodastream in creating good jobs and giving equal pay and benefits is doing a whole lot more to improve peace in the middle east than your organization ever has or will. well, president obama gave an interview to the new yorker magazine. the part that got the most coverage is that he didn't think marijuana was as dangerous as alcohol. what didn't get a lot of coverage is how president obama characterized al qaeda. here's the quote. he said the analogy we use around here sometimes, and i think is accurate, is if a

sodastream did make a newno version, and omitted those words. i love my sodastream machine already.ze this, much more, a marketing expert, laura reese. how are you? >>>> great. super to be here. >> got to give them credit for beinheg gutsy. >> they have a real message. it's healthier, less sugar, and more environmentally friend byy not using the plastic bottles. >> sean: i have one at home, one at hocker, gave one to bob beckel. now i drink diet root beer.maki i used to buy coke. >> they were band last year whew they tried to run an ad.ed t they're getting the p.r. attention. a million people have watched io on youtube already, talking about sodastream. >> sean: every year go daddy gets into a controversy. i think they like it, because they get extra air play, beside the super bowl ad where the ad actually runs. take a look at the montage of their past ads. >> what exactly will you be doing on this commercial? >> i could do a routine where i went like this. >> b surely by now you must realize that you're upsetting the committee. >> i'm sorry. i didn't mean to upset the committee. >>

sodastream. >> sodastream. >> bob's a little worked up right now. >> i'd buy it.was -- it was extremely well done, her acting was terrific and her expression, expressive art right there at the end. i got the point. >> get the point. >> save the planet, fewer plastic bottles. >> i've had sodastream for years. i love it. makes me drink more water. >> do you really? >> you didn't give me any, offer me any. >> why was it rejected? >> because of the -- because it's the israel thing or what? >> no, the way -- right there. that's why they reject it had. >> let's be perfectly honest about this. i think there's a coke/pepsi war. pepsi is -- is a big sponsor of the super bowl so they said let's not. >> you brick up the point, there is a controversy because soewe a sodastream is owned by a company in the west bank and she actually resigned from oxfam international because of that. >> i got one of those from hannity. it's great. >> hannity got you one? >> did hannity give you one? >> i bought mine. >> k.g., quick thought. >> i want a sodastream from hannity, that's it. did i

>>i want to talk about sodastream. this is a company that has advertised in the superbowl in the past and has somewhat manufactured some controversy here. >>they have done a great job this year getting people talking about the brand. they came out early and said they had scarlett johannson as a spokeperson. then they announced that their ad was unfortunately rejected by the network >>because she mentioned pepsi and coke in the ad. >>exactly. they took a shot at coke and pepsi and the network said you can't run that. sodastream said that's such a surprise . they're just generating hype and attention and getting themselves a lot of pr. >>i feel so used. >>well that's how the game works. >>professor calkins, thanks so much. >>thank you. you don't have to be a madison avenue ad firm to get in on the big game. doritos held a world- wide contest for budding film- makers and will choose two of their ads to be shown. finalists include a 27-year-old ad director from sydney australia who came up with a way to clean cheezy crumbs

nonetheless, sodastream ceo daniel birnbaum expressed his outrage in an interview with usa today, asking the publication: "which advertiser in america doesn't mention a competitor? this is the kind china. i'm disappointed as an american." a disgruntled birnbaum told usa today he would drop the line about coke and pepsi, and a coca-cola spokesperson told the publication that >> pam: still ahead. we have the first ever video >> pam: released of jahi mcmath in her brain-dead state. >>then. the latest on a birthday party turned deadly in the south bay. the victim killed, apparently trying to do the right thing. apparently trying to do the right thing. at ikea, we don't just design furniture. apparently trying to do the right thing. we design good mornings. little experiments. big ideas. brighter ways. and better tomorrows you can take home today. imagine if everyday was just a little bit better for everyone. >> pam: two men have been arrested in connection with a fatal stabbing early sunday in san jose. >> pam: as kron four's rob fladeboe reports now, police say the victim died trying to bre

next came sodastream, which posted extremely disappointing numbers. i disliked this for ages, especially with soda sales slowing across the board, but lots of people like the machine and therefore also like the stock. that instinct totally betrayed you today as the company sales have been slowing for ages and the stock got beheaded losing 26% of its value. >> the house of pain. >> two others that people had high hopes for, ascena, formerly known as dress barn and bonton. they were hammered. bon ton being seriously gashed falling $2.09 or 13.9%. we have a million different excuses for these retail blowups. i even heard treacherous roads. thanks, bon ton, but in the end we have to ask whether the consumer has drastically cut back on shopping or simply decided to buy things online, which is something howard schultz, the ceo of starbucks talked about last week. schultz indicated people are checking prices and simply using the mobile phones to order the same goods online at the best prices. that's a secular sea change. now, i counter you can't order a trip

now, sodastream has been an advertiser on my radio show for many years, and i love my sodastream. -- you have to give them credit for being gutsy, i like the shot. >> the shot is the brand, they're going up coke and pepsi, and not just with anything, they have a real message, it's healthy. more environmentally friendly but not using all the plastic bottles. >> i have a machine at home and gave one to bob beckel. seriously, i drink diet root beer. >> you're making it yourself. and this is not the first year they were banned. they were banned last year when they tried to run an ad. and hey, it is doing them all the good in the world. they're getting the pr attention, a million people watch it on youtube already. >> all right, let's go to godaddy, they get into controversy, and they get a lot of extra air play beside the super bowl ad where the ad actually runs. take a look at their montage. >> what exactly will you be doing on this commercial? >> i can do a routine where i went like this. >> surely you must realize you're upsetting the committee. >> i'm sorry, i didn't mean to upset

israel's sodastream international injury car jaguar have also secured spots.e only retailer to advertise during this super bowl is swedish clothing giant h&m. the company is breaking ground a new e-commerce at, the first of its kind. >> it while you're watching the game and you see the commercial, the collection will appear around a commercial. you will see it and you can click on it and it will give you a mobile number and it leads you to h&m and you can continue to shop. spend roughly $10 million to advertise during the super bowl. in america, over 100 million pairs of eyes will be watching on sunday. and for many viewers, the commercials get as much attention as the game. >> there is no snow here in paris, but that is certainly not the case in toronto, which is good news for a 12-week-old a look there. the cub was born in the toronto zoo and got his first taste of the cell -- of the snow. his name is remy. he was spying and sniffing it. he is the lone survivor of three cubs born in november to aurora, one of the zoo's two female polar bears. parise watching

do-it-yourself soda maker sodastream hits a 52 week low with its stock price. the fall came after the company reported less than stellar 20-13 earnings. net income was forecasted at $54 million but came in 23% below that at $41.5 million.soda stream stock price slid more than 25% yesterday closing around $36. on the upside of stocks is merck pharmaceuticals. the country's second largest pharma company is enjoying a bump after filing an application seeking approval for a new advanced melanoma drug. the application came earlier than investors expected. merck's stock touched its 52- week high of $53.44 and closed the day up nearly six and a half percent.late last year the company said it would cut nearly 9-thousand employees. jumpin' juniper. shares of the networking equipment maker hopped more than 7% to $25 dollars monday on word activist hedge fund "elliott management corp" has a plan to raise the company's stock value. the hedge fund is said to have acquired 6.2% of juniper's stock.the fund thinks shares could be worth up to $40 dollars, if juniper increases b

. >>> and a super bowl controversy of sodastream. that's the "cbs morning news" for this monday.tions by vitac -- www.vitac.com >>> this is kpix 5 news. >>> good morning everyone. it's monday. january the 27th. i'm frank mallicoat. >> you never know what's going to happen on monday. i'm anne makovec, michelle has morning off. it's 4:29. and we have roberta gonzales in the studio today today's weather forecast. >> remember the positive bounce back, pbf, know how to balance it. >> we want to see a demonstration of this later. >> good morning everybody. heading out the door this morning, quiet, a difference, not as cool, due to some cloud cover. those clouds will be producing some light rain showers. we'll pinpoint those areas straight ahead. >>> and the morning commute looking great. no big accidents out there. keep in mind, weather affecting traffic this morning. we have areas of dense fog affecting visible. for 580. i drive 280 along the peninsula. that was tough also. >> thanks. it is 4:30 now, the group daft punk was among the big winners at last night's

dre, butterfinger, and sodastream.about what could wrong, what comes to mind is janet jackson's famous wardrobe malfunction. what could be damaging to the brand? >> there is definitely a risk. was an example of that. they power the superdome. there was a blackout and that's not the way you want to be a household name. then there is bruno mars, who has stepped out to become a household name. that could have a real pop on .he radar screen >> and what is the impact for the upcoming olympics in sochi? >> the olympics and the super bowl are such different events culturally. the super bowl is all about parties and friends and alcohol and winning, essentially. the olympics are a much broader appeal culturally and have much from a globalnce unity standpoint. what you see is companies that really want to associate themselves with global unity, ringing people together, the thatics is a great event has more meaning culturally than the super bowl. it has a lot greater meaning than sports. >> we have to leave it there. chris malone

sodastream. >> she says one four-letter word, coke, the other banned word, pepsi.problem. we have a bonus round of "the skinny" coming up. bonus round of the skinny coming up. stay with us. i love that just washed freshness, but then it goes to your closet...to die. so do what i do -- try glow unstopables in-wash scent boosters. toss them in before the wash, then pour in downy infusions for softness. mmm! and they fill your closet with scents so fresh i could just yodel! and they last for 12 weeks! [ male announcer ] downy infusions and america's best scent booster, unstopables. ladies... kitchen counselor. it's likely your detergent. cascade platinum's triple cleaning formula delivers brilliant shine finish gel can't beat. it even helps keep your dishwasher sparkling. cascade platinum is cascade's best. ♪ ♪ ♪ skinny so skinny ♪ >> morning. starting with a dose of reality on capitol hill last night. >> reality show star willie robinson made the rounds before the state of the union. and the beard, of course, was the big giveaway. he is, of course, from "duck dynasty

turns out she's a huge fan of sodastream, the at-home soda maker. much anticipated super bowl ad. ♪ we've seen her sparkling on the covers of dozens of magazines and on screen in blockbusters like "the avengers." but now scarlett johansson is bubbling into a new starring role as spokesperson for sodastream, the at-home sodamaker. her first commercial premiering during a little show called -- this is airing during the super bowl. and, as you know, will you be tuning in and are you a big super bowl fan? >> i haven't understood the rules of football up until a couple of years ago when finally somebody sat me down, and they were like, okay, we're going to explain it to you. because i just thought why are they all running -- right. >> right. >> they're all running after it at the same time. there are no rules. >> reporter: the new ad is still top secret but in this sneak peek behind the scenes we see the superstar only wearing a bathrobe so we know drinking soda is going to look pretty good. when you were a kid you weren't able to book commercials becaus

next, so to stream, the slap down on its super bowl ads -- sodastream.its super bowl ads. ♪ stream facing a two-front battle over this ad starring scarlett johansson. pepsi.y, coke and >> first problem -- frost at the company to eliminate the coke and pepsi reference. second, an organization that 's plant inastream the northwest. spoke with the ceo about both of these issues yesterday, and she started by asking it playing by the rules is the price to pay for reaching millions in about 90 seconds. >> unfortunately, it has become a pattern now. i guess someone is trying to protect the big guys he does maybe we are too threatening to them since we have a solution which, in my opinion, is a lot smarter than the way they do it. it's a lot healthier for americans and a lot healthier for the planet. stream tonedp soda down and maybe not let america hear the truth, but america does deserve to hear the truth, and we are going to make sure we figure out ways so that america does hear the truth. youtube is one way, and there's others as well. >> here you are talkin

honestly, sodastream, a lot of hype. i think there's a lot of hype involved with sodastream.t's a gadget, i think the gadget, everybody who has one, i personally believe has one, and i don't think, by the way, let's be honest, soda has peaked. take a look at -- one of great conference calls -- you know i like clause -- hating me for liking him. i don't like the number but i like clause. clause is overrated because of you, fine. sister, mother. but here's the problem, he said that stop it -- he said soda's doing badly. but guess what's doing well? >> tell me. >> monster. monster beverage. monster! those kind of drinks. >> monster's doing well? >> yeah. >> i would have thought the wellness side but that ain't wellness. >> teenage, i think a split between vegans and people who like high octane. like my nephew. >> namely you. >> i do not drink -- one of those five-hour energy drinks. i tried it on a friday and went to bed on monday, that was it, the whole weekend. >> save your energy for this. ford making a big splash at the detroit auto show with its new f-150 pickup truck. the

isabsolutely, sodastream using it to their advantage. deliberately being naughty.tive stunt for them and we will see how it does. they must know their business. they are stealing share from those brands and people are switching over to their in home and -- device but good for them. they are not going to have to pay for the spot now. they saved $4 million. halftimeke the pepsi show and you like what pepsi does during the super bowl. why? >> i like this year because instead of buying a bunch of spots they are really investing in raising the context of what halftime is. doing a half-time spot during the grammys -- everybody is talking more about half times of a brand that. it is not only the halftime brought to you by a brand, it is the pepsi halftime. it has become synonymous and i think they did a good job. last year with beyoncÉ, they attached themselves to her before she performed. i think they are being smart making the spend -- owning a piece of the game. you will see more and more as people understand what piece of the game they want to own and what people are

the sodastream operates.6% of the bronchobackers. the number one accident at a game is dropping a smartphone. number two dipping it in a cup of fir. third, spiking the phone in excitement. >>> archie manning's son payton is playing in his third super bowl. archie is in york representing papa john's pizza. we're pleased to have you. >> thank you very much. >> you and payton and eli at your best on the goal line and you're throwing it as far as you can, who throws it the furthest? >> this would be a long time ago for me but i would say eli. eli would throw it the farthest which doesn't mean a whole lot. >> that mice second question. what makes a good quarterback and what does peyton have? >> think it's a combination of the guys who make it to the nfl. there's just 32 starting quarterbacks there. it's a combination of the grasping the cerebral approach to the game knowing where to go with the football being accurate. throwing the football. and being consistent time after time. >> so when peyton started screaming

if you see scarlett johanssen in the sodastream ad, you will get attention. it is effective.s talk about doritos. you are the profepefessionaprof. they are going in the different direction using amateurs for the ads. some of the finalists will be chosen to air on game day. is that a smart move? >> yeah. doritos has been doing this a while. it is called crash the super bowl. they go out and solicit to submit super bowl ad from amateurs that take ads from anywhere. the reason these ads work is they tend to be humorous. humor really works in the super bowl. these tend to be funny and slapstick. they go viral. people think it is funny and they have to send it to their friend via facebook or twitter. they are not the high art ads that you might expect, but they tend to be funny and they get shared. >> do these ads, they are going for $4 million plus for 30-second spot, is there any evidence that they translate into profits? >> well, i guess that is the holy grail. you have to ask yourself is the outlet worth it? it is a lot of money. 110 million people watching. the biggest audien