acquisition raises softbank state to 80%. sprint's stock rose 4% today and was up 37% this month.hey see the turnaround efforts taking two years. coming off of last week's dismal media earnings, universal invested in buzzfeed. nbc universal invested the same amount in box media. what does it mean for the future of digital media companies? keith, $200 million is a lot of money. i hope buzz speaking keep it out. guest: buzz feed has been innovators in bringing to digital content to the world. it is the new way things are going to operate. nbc was smart of making this investment. this is the future for ways you reach millenials. emily: you see buzz feed forming partnerships with universal, yahoo!, everyone is trying to figure out how to get people to see their stuff. guest: a lot of these platforms, they have aggregated big audiences. smartly, a of new media and new wave companies are integrating and doing partnerships because they can tap into that distribution quickly. emily: who gets the better end of the deal? guest: it is the rare opportunity where it is for both. they get a gre