e-commerce site piperlime opened a soho location in 2012. and men's apparel has two in the works. bauble bar have two shops in new york city. >> consumers won't do all things online, they'll have a presence in two channels. >> opening a store takes money and planning. in the beginning this was not the focus of warby parker so they sort of did it on the fly. inviting people over to neil's apartment and laying frames out on the dining room table. today things are much different. with a solid success story and funding behind them, warby parker has opened up two brick and mortar stores, with more on the way. the crown jewel, their 2,000 square foot flagship story on one of the most coveted blocks in new york city. >> we thought having a flagship in new york city with the brand would perhaps reach customers that were reluctant to buy online. >> calling it just a for does not do it justice. the two founders running the company, neil and dave, decided if they were going to move into brick and mortar, they were going to do it in their own tile. that's meant throwing some of the traditiona

and you add a little of their soho liqueur. about, say, a half ounce of that.award-winning, triple gold award-winning, crystal head vodka. yeah, baby. >> jimmy: that's what i'm talking about. all right. pour this guy out. what is the name of this beverage? >> this is a summer beverage. we have -- we finish it off with a little color by dropping a couple of cherries in there. and this is called -- a punch in the head! >> jimmy: yeah! [ cheers and applause ] a punch in the head! >> isn't that nice? >> jimmy: that is fantastic right there. >> anybody can make that at home. you can try this at home if you are of age. >> jimmy: yes. thank you, dan. now, you -- >> february, jimmy -- your life is going change in february. and america and the world of comedy is gonna change with it. we're so excited. we want to you break a leg in february. we toast you, and i want to hear -- [ cheers and applause ] in the spirit of -- on the spirit of that, let's do something the grandfather -- that carson used to do at the end of his show with guests. when the guest is about to leave,

pastry chef at restaurant daniel, under celebrity chef, daniel boloud, before opening his own bakery in soho. thank you for joining us. >> thank you for having me here. >> thank you. what do you have there? >> marshmallow ice cream. inside is ice cream. >> there is ice cream inside. >> ice cream coated with chocolate wave fer. >> looks unbelievable, with the ice cream. i want to talk to you about the cronut here. you came up with this idea of the cronut. you have become famous forth dessert that you created it is half-croissant and half-doughnut or special dough? >> is a special dough. we copied the house crow sant for the texture and the dough is similar to a croissant dough. it is something we launched the beginning of may and we change the flavor every month. >> why do you think it is so popular? people are lining up for hours for this. >> something different, unusual. everybody know what is a doughnut is. everybody know what is a crow sant is. make something special. >> you are increasing demand? >> we have increased the production since the beginning, but very important for me the creat

his tiny soho bakery has been swamped for months. people can't seem to get enough of the cronut. >> yes, this is fun, but one person pointed out this line is strikingly similar to another one uptown. seven miles away this is the line at the food bank for new york city. >> there are people lining up for food every single day, so you see how it's a city of very rich and very poor. >> reporter: this online article pointing that out went viral. out of work for over a year, wilson martinez and his wife jada are familiar faces around here. >> this is the first meal you ate today? >> yes. >> what time is it? >> it's almost 4:00. >> reporter: wilson says the free meal is a lifesaver for his family while he looks for work. >> the job opportunities, it's bad out here. it just wasn't available, there would be a lot of hungry people. >> reporter: the story about the city's hungry hit a nerve. >> i grew up not having enough food. i remember counting every coin to be able to buy bread for the family. it's very important to me. >> reporter: and ple

pastry chef at restaurant daniel under celebrity chef daniel balew before opening his own bakery in soho. so good to have you on the program. >> thank you for having me. >> so what are you doing there? >> it's a summer treat. it's smores. marshmallow ice cream, developed for the summer, and actually is special recipe that we can freeze. inside, there's vanilla ice cream and chocolate wafer. >> so ice cream inside? >> you can see ice cream coated with chocolate wafer. >> oh, my goodness. you fired it up. >> we torched it to order, and put it with smoke with wood. >> and that looks like heaven, and i want to talk to you about the cronut here. you came up with this idea of the cronut the you've become famous for the dessert you created. it's half croissant and half doughnut, or it's a special dough? >> it's a special dough. we describe it as half-croissant, because the texture and the -- the dough is really similar to croissant dough. it's something we launched the beginning of may and we change the flavor every month. >> oh, okay. and why do you think it's become so popular? i mean, you've

sat down with spike lee in soho. a simple discussion. spike says, "come up with an anthem." i went overseas, came back with an anthem. but spike lee made it happen by shooting two videos, a big one in bed-stuy, having the movie, and then putting it in the movie eight to ten times. i was like, "whoa." he made that happen. yes, i put the words together, but it's a team that makes things happen. and if it wasn't for spike lee making that happen... i think that was a very important, key part to public enemy's career. and i look back, and i say, "well, you know, that's something that i wrote." but it was taken, and the ball was run into the end zone by other powers that wanted to help out. and early on, when you heard that people were saying none of your music should be on the radio, what was your reaction to that? well, first of all, they never really considered rap music "music." and then they said, "well, it's a kid's music." i remember when george harrison once called rap music "computerized rot." and then i said publicly, i said, "well, you know, "if it was ring-- if it was

i did soho before i got my driver's license, but i didn't keep up with it. at that time i didn't think i'd end up following in my father's footsteps. and so, but here i am today. and i'm very thankful that we have pilots who work at the board who really are the experts. and they're the ones who help me understand things. >> no pilot's license but a motorcycle license? >> i do have a motorcycle endorsement, yes. >> do you ride? >> not much, i'm a mother of three, four boys. and with this job i try to minimize the risks. so one of the things i do is to spend time with my family and work. and right now i've got to focus on other things. >> for everything in your background, a double major from virginia tech and sorority. you've always been very active. is this since you were a kid? >> i've been really fortunate that in my life i've had the opportunity to do so many things. and in my jobs that i've had the opportunity to continue learning. and i always tell people, public service is very row warding, and i have enjoyed being able to have jobs where i feel like i

[thumping techno music] when prokhorov took us to moscow's exclusive soho club, there were 20 beautifulwomen waiting in his private section to entertain him and his friends, and none of them looked like they wanted to spend their lives over a hot stove. as we said earlier, this penchant for pulchritude has gotten him into trouble before and help him make a fortune. but before we get to that, it helps to know about his money and how he made it. people say you are the richest man in russia. >> maybe. who knows? >> do you know how much money you have? >> no. >> i mean, does 17 billion sound about right? >> i'm lucky i have enough money to be really independent. but it doesn't drive me just to count money, thinking about money. it's only a side effect of what i'm doing in business. [ticking] >> prokhorov has a run-in with the french police. they thought that you were bringing prostitutes into the country. >> i think, yes, because it was absolutely a police misunderstanding. > you said the french elite is envious because they're lagging behind in fashion, in life, and in sex drive. >> zat's

the actor and lawyer couple were joined in matrimony in a private ceremony saturday in soho manhattanet her congratulations. other great guests were there. julie bowen, ty burrell. so congratulations to them. >> yes, absolutely. beautiful couple. absolutely. beautiful couple. ♪ i am, i am, i am superman ♪ >>> okay, superfans. superhero fans, excuse me. superfans, superheroes. sure, why not. it's time to rejoice. batman and superman are teaming up for a brand new movie. i'm so excited. i can't get the words out. >> the announcement was made by "man of steel" director zach snyder at comic-con in san diego. after the announcement, a giant superman logo appeared on the screen superimposed with a batman logo. as abc's rachel smith shows us, drama was status quo for the event which brings together the fantasy and fantastic. >> reporter: it's a world where comic book and comical characters come to life. to pose with their adoring fans. where you can experience halloween in july. >> it took about two months to do it. it's nothing but crochet. no knitting. >> reporter: this is the world of com

this flaky delicious -- >> people every morning line up around the block in soho to go to your bakery00, 260 every day now. >> there are lots of lines for things in new york when you come here. there's lines for magnolia bakery. shake shack. not that they're not great places but this is a very different thing. i had a friend from london the other day text me and say have you eaten the cronut. this has taken off. you say it is only been around for two months? >> only for eight weeks. we try to keep up and make a little bit more every day. >> you came to this country from france and in the short time you've been here you've improved our nation already. tell us what this is. >> this is something new, your newest creation. >> just launched it a few days ago. i want to change the way we eat ice cream and also change the way it is presented. this frozen marshmallowy ice cream coated with crunchy chocolate. it is a special recipe of marshmallow that can be eaten frozen. >> this just on any stick. >> this is widow wood. we smoke the branch of widow wood. smells like gunfire. >> can we do a re