. >> the soho news. >> and you're a rocker. there was a lot of people definition of a rocker well, i can do that dead. that wasn't necessarily the case in your situation? >> no. is that what people -- >> i think people who do criticism are often thought to be frustrated artists themselves. >> right. well, i would agree with that. i mean, i was a frustrated artist. i just didn't think i could do it better. >> you just thought you could do it. >> no, i'm not sure i thought i could do it. i just wanted to. >> jew just envied th you just envied them. obviously you had some points and traditions that you all found the opportunity to found a band together. >> we -- yes. somehow it happened. >> so the name of the band, this is always a great story for people i'm sure ask you all the time, so where yo la tengo came from. it has a connection back to the mets, does it not? >> it was a story -- >> tell the story. >> the story happened in their first year, and -- but another project i undertook on our website a couple of years -- two years

this is the new soho dodger from new york and company. it is a docker pant but it is jean.> she had a collared shirt on with her faux fur vest. the key piece is her staple the collared shirt. everyone needs that. we kept with the black collared shirt. we added a blazer around pop of color pant. she doesn't really wear pants so to throw her in one was really fun. but that pop of color draws the eye. when the stripes are black with the contrasting white. those pants are from walmart. >> really. nice. >> bring all the ladies out. >> happy spring to everybody. >> oh yes! >>> coming up something for tots, teens and tweens when the moms give us the scoop on movies you want your kids to see. >>> alex hasn't stopped spinning that drum for 45 minutes. he'll have to hang in a little longer. >> we're getting ready to give it away! wait and see if today is your lucky day e name your price tool to help you find a price that fits your budget. uh-oh. . she's not to be trusted. kill her. flo: it will save you money! the name your price tool isn't witchcraft! and i didn't turn your daughter

new campaign called save nyc is hopeing to change that. the save nyc campaign is modeled off another recent initiative called save soho out of london. that's aimed at protecting art vendors within the city. and officials have recently stepped up their efforts to help shield mom and pops from commercial outliers there. >>. >> there's third general shoe repair out of upper east side. he ended up settling out of cord when someone wanted to expand in his store. >> i feel good about new york city having an old busy staying here and hopefully we can start a trend where landlords say, hey, we need to keep some of the old businesses alive to keep the character of new york instead of becoming a cement city. >> rocco realizes he's a rare story. according to the center for an urban future. >> it is time now to answer some of your business questions so let's get our board of directors in here to help us out. investor jesse coal is the ceo of a clothing line hot hippie. so good to see both of you guys. >> great to be here. >> let's start with the first question. it's about leasing a new space. >> so our business is 2 1/2 years old and it's run o

new social media campaign called save nyc is hoping to change that. the effort was launched by blogger, jeremiah moss, who's been chronicalizing the demise. another initiative called save soho out of london aimed at protecting local art venues in the city. in san francisco, city officials have recently set up their efforts to shield mom and pops from commercial rent hikes there. there are outliers like joe rocco, third generation owner of shoe repair on the upper east side. he wound upsetting out of court, when dwayne reed wanted to expand into his store. a customer took his case pro bono. >> i feel good about new york city having an old business staying here and hopefully we can start a trend where landlords say, hey, we need to keep old new york some of these old businesses alive to keep the character of new york. better than becoming a cement city. >> reporter: rocco realizes he's a rarity an old-school shoe shine shop in a city where chain retail stores have increased by nearly 2.5% in the last year according to the center for an urban future. for "nightly business report," >>> and now what to watch tomorrow on the economic front, reed will come out on the weekly jobs r

. >> you were given the key to the city of new orleans because new orleans still loves them soho da womand two miracles in my eyebrow life. one of them was rapid brow. if you've got a follicle there, it will get it going and make it longer. but then this mechanical eyebrow pencil. $30 in department stores. you have these. on the one end it's angled and they come in the different colors of your eyebrow. then on the other -- >> by the way her brow pencils are the best. >> we have a question for you. you look down at your phone a lot, your computer a lot chblt i don't. >> if you did, do you know what you might be having in you may be having something called tech neck. it's the saggy business underhere that comes from bending it in this position and then i guess that's very sensitive skin down here. >> it's thin. >> anyway it's becoming a serious problem according to harper's bizarre. >> not for you tommy. you're looking good. >> he looks perfect. >> he's always got his neck up because he does air guitar. he's our rock and roller. >> there's a doctor of determine that logic surgery confirmed