how did sokoloff do it? with soccer balls and christmas trees. >> jose miguel sokoloff: advertising is a very, very powerful force. in the good you can do, by changing minds of people in certain ways-- >> logan: that's why it's powerful. >> sokoloff: that's why it's powerful. he wanted peace forever. >> logan: it was the power to change minds that brought colombia's deputy minister of defense to jose miguel sokoloff's ad agency in 2006. ( explosion ) the military had brought the farc to their knees and were looking for a new weapon to end so they asked sokoloff, one of the world's top ad men, to create a series of campaigns and tv commercials to convince the guerillas to surrender and the colombian people to accept them back. >> sokoloff: this gives us the chance to apply our skills to something that is fundamentally important to us, to our kids, to our country. ? ? ? >> logan: in december 2010, they launched "operation christmas" commercials that played on local tv. at great risk, blackhawk helicopters carr

we expect some of these sokoloff as long as the breeze stays calm. 30s and 40s as well for these back pier 39 for black hawk. 36 danville, upper 30s as well to some 40s. warty 6 alvin brown with and also for pittsburgh. 28 in truck he is not too bad. there is still cloud cover out there. >> 18 south lake tahoe. gas at 34 degrees in northern is at 22. everything is coming out of the north. that is a sign that highs building and. there is your low forming. as it does it will start to crank up the breezes. clouds clear up the we will have mostly sunny skies we are going to get more of a northerly wind . friday late tonight into tomorrow it could get downright windy in the higher elevations. mostly sunny and a little bit warmer especially toward areas that get that north winds .-- wind . 50s, 60s, low 60s a chilly morning but overall tonight and tomorrow we should start seeing more of that northerly breeze but that could certainly make for a nice day from friday into saturday. most of sunday looks get in then we are cold and windy next week . >> next week is going to be -- it is cold and