soldas, i wish you windshield wiper blades because i really need new windshield wiper blades. i thought to myself we can sell anything this way. so we launched electronics, toys, and many other categories over time. you read the original business plan, it is just books. david: your stock went to $100, and then it went down to six dollars or something like that. jeff: at the peak of the internet bubble, $113, and after the internet bubble busted open, our stock went down to six dollars. my annual shareholder meeting started with a one-word "ouch." the word david: most of those internet companies of the dot-con era are com era are out of business. jeff: the whole period is very interesting. the stock is not the company, and the company is not the stock. as i watched the stock fall, i was watching our internal business metrics, number of customers, profit per unit, everything you can imagine, defects, etc. every single thing about the business was getting better, and fast. as the stock price was going the wrong way, everything in the company is going the right way. so we didn't n