how does a small farmer in solutia survive if in fact the product that he's producing which may have substantially less carbon emissions but he cannot produce the volume of that tomato to be able to sell it at the price that's currently on the market so imagine if a country of $180000.00 people can find the solutions to be sustainable and viable . and that you now go the way that we're thinking we're seeing lettuce. i had to write it down again think small and acts smart. right because it's about being small no all of a sudden we're the big part was the economies of scale but it wasn't being priced in because you have the transportation to bring everything else to the district in the world basis whereas i go to a restaurant in an island bali i want to get fresh produce from delhi and now people are saying that's what they want they don't want they can choose to come from somewhere else or can joost it really is the same prototype of the same kind of juice that they couldn't get anywhere else in the world and how much of that cost and how much to do screw up so we have a sting in engl