even though there some reluctance in someal officials, even where we read there was some pushback andeven some lobbying. the u.s. chamber of commerce to this day didn't think it was a good idea to have this law. so consumers need to create an environment that policymakers are forced to doo the right thig and also consumers could have a huge role to play to make it costly for the businesses to continue this modern-day slavery. otherwise, what else? there's one example during the winter olympics. i don't know who promoted this idea initially, itt could be those threere jewish leaders who published an advertisement in "new york times" calling for a boycott of nbc viewership were watching the game. the viewership dropped half from then games. that's significant. i don't know what's going through the executive at nbc but it was a huge, that's a consumer activist role. people have a choice not to watch, not to buy things. >> i know one of fact of being labeled a genocide was that it was difficult for f advertisers, for brands to have as many come to an as many ads being so excited about the