. >> someb i'm alex trebek, here to tell you about the colonial penn program.buy life insurance on a fixed budget, remember the three p's. the three what? the three p's? what are the three p's? the three p's of life insurance on a fixed budget are price, price, and price. a price you can afford, a price that can't increase, and a price that fits your budget. i'm 54 and i was a smoker but quit. alex, what's my price? you can get coverage for $9.95 a month. i'm 65, retired, and take medications. what's my price? also $9.95 a month. i just turned 80 and i'm on a fixed income. what's my price? $9.95 a month for you too. if you're age 50 to 85, call now about the #1 most popular whole life insurance plan, available through the colonial penn program. it has an affordable rate starting at $9.95 a month. that's less than 35 cents a day. you cannot be turned down because of your health. no medical exam, no health questions. your acceptance is guaranteed. and this plan has a guaranteed lifetime rate lock, so your rate can never go up for any reason. options start at $9.9