son sonya, you're up. >> my top tip is as an entrepreneur, you need to be able to demonstrate growth progress at every point of the road. whether you're talking to a customer, investor, a partner, a distributor, whatever it may be, you need to be able to demonstrate that your business is moving forward. and then -- >> what happens if your businessened is moving forward. >> you're in trouble. no, just kidding. say you haven't launched your business. you can communicate in how you're making business in so many ways. you'll need to do customer testing before a product launches, you may need to have a beta test or a prototype made. you may need to understand the competitive market. >> if you go through a tough time, you can also progress would be what you are doing to counter the tough times. >> exactly. what you're learning. how you're going to mediate against the circumstances that you're experiencing. but without demonstrating growth or demonstrating progress, partners may start to lose confidence or question the value your product actually has. >> i feel like you're chomping at the b