sonja?y like it. it's beautifully done. kelley is going after a very large market which can be very hard to navigate. >> i feel like it's a very competitive space and kelley says they feel they have first mover advantage, they have no real competitors but we all know that in this world, that's not exactly true. okay, let's bring you in. we will talk about loverly. thanks for joining us. sonja? >> how do you plan on making money with your site? >> currently, our site is actually making money. we actually represent 40 of the largest wedding bloggers, we manage all their advertising and display inventory. we represent the largest audience of brides online right now with 2.6 million unique visitors. we are monetizing on the display side. we also had over 2,000 brands on our platform, 250,000 products that are all for a cost per click. as we drive traffic to the site and connect brides with the brands and products they want to purchase, the retailers willç then pay a cost per click. >> when do y