musicians like tommy johnson, sonny boy williamson too, and elmore james all played here and the likesington, cab callaway, count basie and louie armstrong all took the stage at places like the crystal palace ballroom and the alamo on farish street. what happened? where did it all go? >> what killed it was integration. once we were able to break out of our own indigenous black-run businesses, the black-owned businesses died. great for the black race but terrible for the black business. in fact, the only reason you're coming here right now is you have two churches, two funeral homes and the big apple inn. so you're going to either die, worship, or come to my place to eat. and that's the only -- >> or all three. >> right. >> not in that order. >> how you doing today? >> well, hi. >> how y'all doing today? >> back when things were hopping, geno lee's great grandfather, juan "big john" mora, moved to mississippi from mexico city, started a family with an african american woman in jackson. he sold hot tamales out of a steel drum on the corner. in 1939, he moved the operation inside, right h