he was doing this magic on a sony bravia hx-8. the whole thing is the picture is like reality. >> visualize the card. okay. let me have a look and make sure that is really in the screen. this was your card. >> that's cool. >> that's very cool. >> i think i can explain this magic. >> they're shooting this, right? >> so there could be somebody in a control room watching it. they can pick the king of hearts. and 3, 2, 1, king of hearts on the screen. >> so you're just going to poo-poo magic? >> not only is the king of hearts on the screen? >> this has got to be real because he's got that magician's look, you know, and the accent so he's totally legit. >> it's what magicians are. they're just masterful illusionists. >> are people going to be mad when they buy this tv and can't do these tricks with it? >> all in all, it's an effective ad campaign because it does showcase that the picture looks like reality. >>> we asked for it. >> can we maybe give you a challenge and try it? >> and chuck from the bronx is taking our challenge head on.