be bold campaign by creating original content and bringing well-known influencers on board like sophia bush and eric decker who believe in it. >> established brand. might want to be with the underdog and that's a key to what we look at. who might need that? the ideal start is to say what are your goals? understanding the big picture of goal, going to the drawing board and coming to them. >> we like tapping into an audience that would never even consider meditation. it was to create short meditations to produce from scratch and compensate our production costs and efforts that we put behind us. >> inscape also partnered with other unexpected brands like stella ar tios. >> narrated by luke evans. >> i think it's only your first mindful tasting experience. >> we like creating a buzz. but it has to be buzzed at. it gives a great outcome. our mission is to get users and keep them actually actively using it and seeing the benefits of it. >> as he continues to grow, he'll keep creating what may look like surprising partnerships. so far, they've been working out. >> wow. isn't this good? >> it feels