our financial correspondent sophie scimansky is in new york. ll us, what has been the response so far to apple's latest offering? sophie: this year's unveiling was rumored to be impressive even by apple standards. after the event i would say one eye was on the new iphone and the other on the watch, because this is where apple introduced big upgrades and it has a lot of upgrades to further grow -- potential to further grow. the iphone is still the most important and popular product. apple generated more than half of its revenue from i fail -- iphone sales so far. the biggest question was how much it was going to cost. now that we know the prices, the question in retail is going to be what will be the sweet spot for apple. the apple stock has not reacted too strongly all day, which is not surprising to me, as investors for the most part react to earning calls, but in the past have not changed their mind based on these events. helena: we have got some of the biggest names in u.s. business say they are readying for a public fight with trump over tar

now for a look at stocks and our wall street correspondent sophie scimansky is standing by in new york. how is wall street reacting to apple's latest iphones? sophie: we did see some positive movement of the stock on thursday, but on the day of the event is off, it opened at $220 and that is exactly where it closed. for investors, does not matter how cool the new iphone is and how good the new apple watch looks like, not as much as it matters that these products are going to sell. they are going to pay attention to the next quarterly earnings and to the earnings after the holiday, the most important season, of course. maybe some guys on the floor work live-streaming the event, but just because they are thinking of getting their mother the apple watch for christmas so she can check her pulse. christoph: looks like big tobacco is out to get us all stone. what is happening there? sophie: yeah, fascinating market not only for consumers but for investors. you don't see growth rates like that anywhere else. estimates are that the global market is going to grow at a 230% rate until 2020 to $3

ben: over to sophie scimansky. phie, what is with wall street 10 years on since the lehman brothers collapse? has anything changed, in your opinion? sophie: well, i would say some things have changed. the banks may be a little more stable some experts say, but there are other problems, as we just heard. corporate debt is at a record high, and american corporations are exposed to higher costs if they have to refinance their debt. it might open the -- also keep consumers from taking on too much debt. talking in general about how markets are affected, all in all people behind me in the trading war do not bother to look back on the straight in crisis. most investors it seems to me are caught up in the moment, and right now stocks are performing really well so they do not look back, and neither too far ahead, as there are warning signs the economy could see a downturn. let me add, floor tradaders lood back today to this day in 2001, back to 9/11. at 9:20 in the morning they observed a minute of silence. ben: i'm glad you

javier: our financial correspondent at the new york stock exchange sophie scimansky is ready to gives the view from wall street. we have been talking about these tariffs for a long time. as they seem to pile up, just how much our american businesses going to suffer this time? sophie: well, farmers for example are being targeted in a way that's a big threat to their business, especially soybean farmers. they have sold more than $12 billion worth to china last year and has spoken out repeatedly against the threat to their livelihoods. they will get up to $4.7 billion in government payments starting this month. the biggest chunk of that money is going to soybean farmers. we also have many other sectors being negatively impacted, especially sectors connected to chinese suppliers via the global supply chains. the first one that comes to mind is automakers. the newest sanctions are expected to hit auto-related imports. and the automotive industry has become so globalized that chinese suppliers are so dominant at certain points in the supply chain, there are simply no alternatives. javier: