the welcome to celtic of visionaries me sophie shevardnadze consumerism a culture and lifestyle for some a religion for many 2020 changed things to reflect on this i'm joined by renowned economist and father of modern marketing philip cobbler. philip cutler father of marketing professor of international marketing at kalak school of management northwestern university so great to have you with us we've been looking forward for the longest time i wanted to talk to you for the longest time but now that the democrats say it wow i have so many questions for you let's see how many working get into this program 1st of all you build up a science of marketing basically from scratch and the books you've written have been the bible for business around the world for more than 60 years so marketing is about promoting the selling of goods of services right situation today with condemned make shedding light on problems with consuming and anti consumption movement gaining ground do you saying and new set of rules and guidelines is needed well the congress situation is going to change a lot of our lives r

nala come to sell because visionaries may sophie shevardnadze social media once created to bring millions of people together to control what we think and how will leave without us even knowing it i'm joined today by candle former facebook director online to zation ex-president of contrasts and the c.e.o. of moment at. tim kandel former faisal director former president. at great to have you with us and i have so many questions for you where do we start. right so obviously during this pandemic radar screen time on social media is way up i mean do you feel that this increase in usage will be permanent or are we going to sort of when else once we're allowed to freely roam again. it's hard to argue predict the future. i mean i think we've seen a surge coroutine doing this because people don't have alternatives right. they don't leave their houses off and they're clearly not nearly as social as they is that used to be and not by social i mean physically socially like going over to each other's houses or meeting up places. so i guess i'm optimistic that i think that it will reduce to some degree

nala come to sell because visionaries may sophie shevardnadze social media once created to bring millions of people together to control what we think and how will leave without us even knowing it i'm joined today by tim kandel former facebook director of monetization ex-president of contrasts and the c.e.o. of moment at. tim kandel former faisal director former president. at great to have you with us and i have so many questions for you where do we start. right so obviously during this pandemic radar screen time on social media is way up i mean do you know that this increase in usage will be permanent or are we going to sort of when else once we're allowed to freely roam again. it's hard to argue predict the future. i mean i think we've seen a surge coroutine doing this because people don't have alternatives right. they don't leave their houses off and they're clearly not nearly as social as they is that used to be and not by social i mean physically socially like going over to each other's houses or meeting up places. so i guess i'm optimistic that i think that it will reduce to some deg

welcome to do so think of visionaries me sophie shevardnadze consumerism a culture and lifestyle for some a religion for many.