. >>> and columbia up more than 12%, my wife loves the sorel boots. don't forget my exclusive interview with the ceo. >>> and the brand-new edition of "the lightning round." oh remotes, you've had it tough. watching tvs get sharper, bigger, smugger. and you? rubbery buttons. enter the x1 voice remote. now when someone says... show me funny movies. watch discovery. record this. voila. remotes, come out from the cushions, you are back. the x1 voice remote is here. >>> if you're looking for a place to hide in this market, how about an incredibly well-run company with no earnings risks? because just yesterday they report add spectacular quarter. i'm talking about panera bread. while this stock sold off with the rest of the market today, they reported a truly amazing quarter, sending shares up nearly 5%, something that made me happy, because we own it in my charitable trust. higher than expected revenues, uptick on company of same-store sales. it continue toss upgrade many of the stores for the new format, and the company has an aggressive buyback. this is

as well. >> my wife loves sorel, three 14% growth. even though it's associated in our country if your feet are sold. it hasn't been that cold. is there something else going on here with this brand? >> well, there is, and it's really an extension of the product into apparel, which is small and was really a microcapsule collection we put together this year, but really the brand has so much strength outside of just winter, but again, as we talk about how to differentiate these brands from others, we have to have some basis upon which to rely our design efforts and focus those, and really for us it's about protection, whether it's protection from rain or snow or of boots for great weather. >> now, you have also shown us time and again there's a lot more technology in your clothes that almost -- we hear about wearables, but you continue to improve it to make it tougher whether it's colder, better? is that continuing, the technology in your materials? >> exactly. that's, again talking about points of differentiation from us from every other

sorel boots among others. now columbia just reported after the close today, and it was a terrific. increased by 3% year over year on a -- 7% constant currency basis, plus management gave pretty darn good solid guidance. so let's hear more about the quarter. march boyle, welcome back to "mad money." >> thanks, jim. i appreciate you inviting me. >> this was the quarter where i think that columbia sportswear is a technology company with brands that touch secular growth areas like yoga, and the idea if it's not cold, you can't make your numbers is a thing of the past? >> well, listen, it's always great for us when the weather is cold, but frankly we have focused diligently on making the business better and less weather dependent. north of 30% of our sales are outside the u.s., so the chances of it being the proper temperature all over the world is just remote, so we have to our growth on a less weather-ant time of the year. >> the prana acquisition is looking brilliant. is that something that's sustainable? >> yea

. >>> and columbia up more than 12%, my wife loves the sorel boots. don't forget my exclusive interview with the ceo. "the lightning round." plumpify your lashes with new plumpify mascara a ginormous lash boosts lashes to 50 times the volume and lifts lashes new plumpify mascara from easy breezy beautiful covergirl ugh! heartburn! no one burns on my watch! they work fast and don't taste chalky. mmm...amazing. i have heartburn. alka-seltzer heartburn reliefchews. enjoy the relief. >>> if you're looking for a place to hide in this market, how about an incredibly well-run company with no earnings risks? because just yesterday they report add spectacular quarter. i'm talking about panera bread. the rest of the market today, quarter, sending shares up nearly 5%, something that made me happy, because we own it in my charitable trust. higher than expected revenues, uptick on company of same-store sales. it continue toss upgrade many of the stores for the new format, and the company has an aggressive buyback. this is a strong story. i found the commentary to

i love that pl >>> and combia up more than 12%, my wife loves the sorel boots. don't forget my exclusive interview with the ceo. >>> and "the lightni rou." plumpi umfy yr sh with new plumpify masca noou boos l 5timethe anliftlashes new plumpify mascarafromasy eezy betiful rgirl h! heaburn! o burns on watch! y alka-seler heaburn reliefchews. th work fast and don't taste chalky. mmm...amazing. have heartburn. al-seltz heartburn reliefews. ,,, >>> if y >>> if you're lofor a place to hide in this mark, how about anredibly well-run mpany wi no earnings risks? because just yterday they report add spectacular quarter. i'm lking about paneraread. this sto sold off th e rest of the mark today, theyorted a try amazin arter, senng shares up nearly 5%, something that made meappybecaus o it in my critable trust. tick on coany of same-stor sales. it continue toss upgrade many of the stes for t new format, and the company has an aggressive buyback. this is a stng story. found the commentary tbe veryeassuring. let's checin the fer andceo lea me t the quarter d the company's prp

. >>> south koreas foreign minister has been meeting ambassadors in sorel because of growing concerns planned rocket launch by north korea. the meeting with ambassadors from the u.s., japan, e.u. and australia comes after north korea said it plans to launch a satellite. this comes after north korea's fourth nuclear test in january. >>> part of an anti corruption drive by president xi, the govern is accused of disloyalty to the ruling communist party. we have this report from beijing. >> the previous governor of the province, one of the most important in china, where the former power are a mount leader hailed from. he's been accused of violating party discipline. that is an accusation you hear over and over again in today's china. he's also been accused of failing to rectify his wrong doings. now, this, of course, follows events on thursday, when the man who was the deputy governor of another important province was also removed from his post, accused of violating party discipline. i think it is connected to president xi's crackdown on political dissent, because he was a close associate

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