he said i'm sorey.d we're going to restrict data access we're going to hunt down your old data even though we may not find all of it now you were the ceo of nip which twitter bought for $134 million i think it was that was all about being able to monetize dat yachlt a. is this going to change platforms for facebook and at which time eastern alter the market for big data? >> well, it's going to have to change things for facebook for sure when i look at what mark said last night, i really thought there were two things. one, he was, you know, he was completely apologetic about the fact this was facebook's mistake and completely felt sorry about. that the other piece was when he talked about their plans to fix it, i was really surprised that, first of ll, the right things to do to fix it. but when he talked about how to fix it, he was talking about things that, for example, in twitter's case have been in place since, you know, 2010. so i was surprised to see -- >> for example >> for example, you know, talki