and sorkin reports that wall street banks, the very financial institutions saved by taxpayer bailout billions when the markets crashed in 2008, are making a mint, nearly a billion dollars, advising corporate clients to take advantage of the inversion rules and dodge their tax responsibilities here in america. at the head of the pack, jpmorgan chase and goldman sachs. here's jamie dimon, chief executive of jpmorgan chase, quote, "you want the choice to be able to go to walmart to get the lowest prices," he told reporters. "companies should be able to make that choice as well." and then he said this, "i'm just as patriotic as anyone." sorry, mr. dimon, it's not patriotism, it's a travesty, the corporate equivalent of moral treason. and all the rest of us have to pay for it. there's more from joseph stiglitz on our next edition of "moyers & company." >> we already have a tax system that has contributed to making america the most unequal society of the advanced countries. that doesn't have to be. we can have a tax system that can help create a fairer society, only ask the people at the t

but sorkin actually did it. >> thank you. >> where is this?w york times." >> it's in "the new york times" today. >> let me check it out. >> it's a great piece. so i think what -- let me tell you what andrew said. >> 90% marginal rate makes things went well under eisenhower is that -- >> it is not just the president walking across the aisle and saying -- >> -- tax reform i didn't even need to read it. >> head line grabs you right there. >> not as heavy as it looks. >> thank you, mr. bernstein. >> it was going to -- >> corporate apologists -- >> as andrew -- as andrew's piece shows you it's going to take more than any politician including the president wanting to start tax reform, because you see, in tax reform, some people end up worse off, some people end up better off, and those who end up worse off will block your efforts. so it's not as simple as it sounds. >> right, andrew? >> thank you, mr. bernstein. >> kleinbar professor at the havana school of -- oh, no, no, goulds -- i'm sorry, goulds school of law. anyway, what is this, andrew? what'

>> that sorkin said denver wasn't a city. >> that's not true.is a wonderful city. >> joining us now, sally smith, president and ceo of buffalo wild wings. great to see you again. last time we enjoyed your company in studio but it's nice to see you. very few ceos, were you like glued to the nfl draft? there's not many companies that are so tied to the nfl. really. and this is the best time of year for you, right? >> oh, it absolutely is. the excitement is building in restaurant, we're very excited about how the restaurant looks, audio/visual package. our fantasy football draft which we have guests from around the country that go into their buffalo wild wings, make their picks with their teams, come back and watch the game and we really think it helps direct traffic. but there really is. we're all about the camaraderie and competitive spirit of college, and the nfl. >> oh, my gosh. you know, i was thinking nfl but you're right college is coming back, too. i can't wait for that again. what a great ending to last year. sally, what did i want to ask

sorkin, so let's go forward with the deal. he's not upset. i'm sure they care, andrew. i'm sure we care, which we don't. go ahead. >> thank you. >> let's stick with the food theme. california's really struggling to clean up today after the largest earthquake to rock the bay area in 25 years struck at 3:30 yesterday morning. here's what we know, 6.0 magnitude on the richter scale located six miles south of napa, 60 miles north of san francisco, and one of the most press prest communities. >> reporter: this is an area we think of the world class destination for wine lovers and foodies, but now they are dealing with a big cleanup here. as you walk through the streets, you have to really watch your step between the glass and a lot of rubble here. certainly when you look around, there's now actually 33 buildings that have been red-flagged as uninhabitable. and these are the buildings that everybody in napa uses. so we are talking about the post office, the library, local courthouse where a really big hole was torn into the facade a

i'm andrew ross sorkin along with joe kernen. kayla tousche is here today for the vacationing becky quick. wall street is buzzing about the details of bank of america's record settlement. but we'll also be talking about one of the most notorious names in the crisis. angela mozilo, preparing a lawsuit against the countrywide staff. as many as ten other former countrywide employees are expecting to face lawsuits. people didn't think this day would come. here we go. outside the world of business, we're learning more today about a failed u.s. commando mission to rescue americans being held by isis. pentagon officials saying forces stormed a terrorist compound only to find the host aemgs weren't there. we're going to have a live report from our nbc colleagues covering this in just a bit. >>> carl icahn is at it again. the activist investors revealing a nearly 89% stake in hertz, the rental car company. icahn says he will pressure the company over pricing issues and operational failure and he may even seek a board seat. shares of hertz

that's another sorkin, right? >> what's that?being recognized, tennis, there's celebrities everywhere. alex baldwin, they're all sitting around there, right, watching tennis? >> i think the open is one of the coolest things in the world. >> that's what i mean. i know you. >> but not for that reason. i actually watch the tennis and the people. i'm up in the bleachers. >> oh, man. i look for you every time. >>> a record of number of chinese are looking to get into the united states and they are willing to pay big money to make i happen. eunice yoon joins us now. she has that story live from beijing this morning. eunice. >> hey, andrew. they're doing it through an investor immigrant visa program called the eb5 program. basically, the way it works is if you're a foreign investor and you have about $500,000 or $1 million to put into some place, you can put it into a u.s. project and create or preserve ten american jobs. if you do that, you will have the right and the ability to get a green card or a permanent residency, possibly withi

i'm andrew ross sorkin. i'm andrew ross sorkin along with becky quick and michelle caruso cabrera. is off today. the world health organization is holding an emergency meeting in switzerland on ebola. the group will decide whether the outbreak constitutes what is called a public health emergency. in the meantime, in washington the cdc director will testify on ebola. and one more, the patient at mt. sinai city tested negative for the virus. becky can go back to mt. sinai. >> the doctor who had mt. sinai on last night, got it last night or today got that news last night and it was very good to hear. he talked about how the hospital is prepared if something like this happens. if someone comes in who has been in west africa, he was apparently put in violation within seven minutes of showing up the. >> good. >> they have procedure procedures in place which is al good, too. will you relax. are you a germaphobe? >> i am relaxed reporting ebola. but -- >> he has plane issues. >> i get on a plane and i overheard the pilot say something, i thoughts he said 787. and i said immediately to the -

i'm andrew ross-sorkin. becky and joe are off today.the headlines this morning, investment bank evercore partners is buying isi and that deal could be rough ly worth a lot. the wall street firms are looking for an alternative to the widely used bloomberg messaging service. this is one way for them to do that. i wonder given there's so many different firms trying to sign up, whether there's an anti-trust issue. if you have all of the firms -- they are all deciding on their own they want to use a different service. i don't know what that means. >> it is not anti-trust because they don't put it in the marketplace for sale. >> that's true. but it is for sale in that it is -- >> they will buy the service and integrate it into their own platforms. >> but you think it would remain proprietary to the five or six institutions. >> i don't think goldman sachs wants to be in the software sales business. i would be surprised if they put it for sale. >> but what if they open it up for everybody. it only works -- >> perzo would be bought by the banks.

andrew ross sorkin, becky is enjoying time off today.uest host the aforementioned walter asacson and author of a few book since steve jobs "the innovators" coming out in october. >> you can pre-order it now i bet. >> we will have a conversation with him in a couple minutes. did you see what happened at the u.s. open yesterday, a 15-year-old american craft rin c. cici bellis. she knocked out the seed. it's spanish. >> that's not spanish. the first major upset of the open. it doesn't matter how i say it. get the. she is unable to claim the $60,000 prize money for advancing, because she wants to maintain her am cure status. the most depressing thing i realized. i was there with andy roddicks when he won. he's now abandoned. i didn't see the next one. i was in there. it's been 13 years since an american won a major in tennis. did you foe that? >> no. >> 13 years, our top seeded guy is this big, you know, jamokey like 6' 8" eisner. he's like 13th. i don't know water happening in american tennis. >> isner. eisner. very funny. >> this week pay

i'm andrew ross sorkin along with joe kernen. becky will be back next week.abor day weekend is upon us. one last chance to get down the shore before september rolls around. like long beach island, new jersey. our morgan brennan will be ready to hit the surf later this hour. wetsuit and all. and we'll talk about some of the business behind the boards with her. just a little bit. >> why did we pick lbi? we already have a crew there? >> we have a crew there. >> executive producers -- yeah, we basicly have a bureau there. yeah. all right, global hot spots dominating the headlines this morning. president obama, michelle maybe raised a few eyebrows with you, if you have any questions about syria, possible air strikes where isis is strong, here's what he said. >> i don't want to put the cart before the horse. we don't have a strategy yet. i think what i've seen in some of the news reports suggests that folks are getting a little further ahead of where we're at than we currently are. >> all right. earlier in the show michelle our chief international correspondent mic

andrew ross sorkin and brian sullivan who is in for joe. he's still on vacation this week. coming up, the best day in two weeks. the dow closing higher yesterday for the first time in five sessions. this morning, if you check out the futures, they are slightly lower. dow futures down by about 26 points below fair value. s&p futures are off by 3.5 points and the nasdaq is down close to 10 points. for the markets today, another round of earnings. before the bell, we'll hear from adm, liberty media or coach. this afternoon, disney, take-two interactive and more. july ism manufacturing is expected to tick up. june factory orders are expected to rise, as well. >> thank you, becky. and welcome back, by the way. in corporate news, remember the boeing battery problem that grounded the dream 787 dream liner for more than three months? a japanese paper out reporting cold winter temperatures were a factor in the meltdown of the lithium ion batteries which caused at least one of the boeing 737 dream liners to make an emergency landing in japan. meantime, in alternatings news out of jap

along with andrew ross sorkin. becky is off today.acation, the full on, two-week vacation. >> yes. >> where you can actually finally, when you finish, you're good. you're good with coming back. you're good with -- >> you mean one week's just not enough? >> one week's just not enough. i think you're just getting into the swing of things. >> all right. >> u.s. equity futures are -- you know, you were out for the last week. we did -- i was worried. >> things came back! >> the week i was out, that 300, 400-point day -- >> tough week. >> and then there was stabilization. and you know, we've got soros putting a big bet on negative and shiller again saying stocks have been -- >> because we've been -- >> soros has had that trade for over a year. >> was that trading a hedge against something else or a true view of the world -- >> officially coming in august of 2013. it's been a 20% move already for soros, but you know, we try to -- you know, whatever we have on any given day, we try to make a big deal of it, and i was just saying, look, he's h

i'm becky quick along with andrew ross sorkin and steve liesman. joe is on vacation this week. our top story is the jobs report. the consensus right now is calling for 230,000 positions added. that would be down from a gain of 288,000 that we saw in june. this will be the sixth straid straight month, though, that employment is growing by 200,000. we haven't seen a stretch this long since 19897. the unemployment rate is seen holding steady at a six-year low of 6.11%. the jobs report isn't the only economic issue today. consumer sentiment, personal income and spending, ism manufacturing and construction spending and auto sales, that's a mouthful. our newsmaker of the morning, dallas fed president richard fisher, he will be joining us exclusively for an hour starting at 7:00 a.m. eastern tim. this is all coming for the back drop of today's markets. the dow is now negative for the year. it's accelerated throughout the day and the major averages closed at the lows of the session. all 40 dow stocks finished in the red yesterday. 97% of the s&p 500 and 96% of the nasdaq closed lower.

this morning on "squawk box", andrew ross sorkin mentioned it and thought is there a chance to use the pressure to bakley make burger king into a young brands, first tim horton's and then something else. do you see that as a chance it could happen? >> i think they could. they've stabilized burger king here in the u.s., they're growing 5%, 6% internationally. and so, yeah, this could become an international global plat much. and if you look at who runs these franchise heavy businesses the best, the corporate costs are kept very, very low, so they could take this model, expand it out further and return a lot of cash back to shareholders in the process. >> you've been a very busy boy, i see you also made the call to upgrade texas roadhouse. please tell me this is based on the fact you think these prices will peak out and go lower. i love my steak. >> we think they finally could. if you look at texas roadhouse, they've been a consistent instrument outperformer. we just remained equal weight because of the beef overhang. we think the demand dynamics are in place for the herd starting to reb

dollar general buying family dollar as our andrew ross sorkin reported, for nearly $10 billion. target expanding hours. our courtney reagan will round up the retail action, next. >>> and next, tensions between russia and ukraine did move the markets last week, could do so again, obviously, but wait until you hear what emerging market hedge fund specialist and russia expert bill browder says could happen next. browder is barred from russia after waging an anticorruption campaign over there. we'll be back in a moment. ♪ [ male announcer ] since we began, mercedes-benz has pioneered many breakthroughs. ♪ breakthroughs in design... breakthroughs in safety... in engineering... and technology. and now our latest creation breaks one more barrier. presenting the cla. starting at $29,900. ♪ >>> all right, giving you a market check, industrials are up 1%, the s&p 500 i think less than 1% away from an all-time high, or at least it was just moments ago. the nasdaq at the highest levels today since the year 2000. kelly? >>> and our mary thompson covering markets here at the exchange. not a b

andrew ross sorkin is on vacation. we're going to have a lot of cuts throughout the show. let's get to the morning's top stories. wall street waking up to green arrows this morning after stocks closed at august highs yesterday. u.s. equity future at this hour look like they are indicated quite a bit higher. dow futures futures up more than 52 points above fair value. we're going to check

andrew ross sorkin is off today. we have breaking news out at this hour. reuters is reporting about 70 trucks from a russian aid convoy have crossed the russia/ukraine border. the trucks were accompanied by a number of pro russian vehicles. the russian markets on this news, if you take a look, you see right now are down by about 1.5%. we've been keeping an eye on the u.s. equity b futures right here. you can see rite now, things look relatively flat. of course, we should point out that we have a lot of momentum this week. this as the s&p is coming off its record close since july earlier about a month ago. if we see a gain today, the dow could chalk up its biggest weekly advance in six months. we will continue to follow the story out of ukraine and keep you updated throughout the morning. the russia/ukraine situation, that is not the only geopolitical story on the radar. chuck hagel sounding the alarm on the situation in the middle east arguing that the long-term threat of isis is even more dangerous than al qaeda. chuck hagel talking about the 9/11 threat

i'm andrew ross sorkin along with joe kernen. becky quick continues to enjoy some time off.allmer introducing himself to l.a. clippers fans at a rally. clapping and shouting. he was nearly hoarse. he ran around to the song "lose yourself." >> yes, i do live in seattle. no -- we can all love seattle. there's no team there. weir not moving the clippers to seattle.

i'm andrew ross sorkin along with joe kernen.tousche is here today for the vacationing becky quick. wall street is buzzing about the details of bank of america's record settlement. but we'll also be talking about one of the most notorious names in the crisis. angela mozilo, preparing a lawsuit against the countrywide staff. as many as ten other former countrywide employees are expecting to face lawsuits. people didn't think this day would come. here we go. outside the world of business, we're learning more today about a failed u.s. commando mission

. >>> good morning and welcome to "squawk box" here on cnbc opinion i'm andrew ross sorkin along withe kernen. becky is off today. the drone delivery wars getting kicked up a notch. google is unveiling a project called project wing. a fleet of drones designed to deliver small packages. testing the drones in queensland, australia, about 30 test flights were conducted earlier this month. look out jeff bezos. sergei and larry are looking to dominate the skies and maybe i owe jeff bezos an apology. i remember after that "60 minutes" piece he had done when he had shown off that drone that was going to deliver packages and i sort of thought that was an advertisement for something that was probably never coming. here we are. >> did that hit anything.? were you watching the tape? i mean, they just drop it and it's just like falling into

i'm kayla toushy along with andrew ross-sorkin. the dow, s&p 500 and nasdaq ended lower.ty picking up the so-called fear gauge. that's the vix that jumped more than 35% for the week largely on friday due to concerns over the health of one of portugal's biggest banks. we'll get to that story in a second, but futures for this morning are solidly into the green if they were to open right now. the s&p would open by six. the dow would open by 36 points. and the nasdaq would be up 11 1/2 points. in global news, portugal is rescuing banco espirito santo. it's a 6.6 billion bailout. the troubled financial giant will be split into a good bank and a bad bank. the major european averages in early trading on the back of the news have been mixed. they were sharply higher when the news was first unveiled late last night. the ftse,

i'm becky quick along with andrew ross sorkin. joe is off today. president obama authorizing airstrikes against rebel militant group isis, if it decides to make a move on irbil. u.s. forces have conducted air drops of humanitarian aid to thousands of iraqi people, fleeing territories occupied by these militants. these people are trapped without food or water, and again, the president speaking last night about this. >>> a three-day cease-fire in israel has ended with a rocket attack from gaza. two rockets were intercepted by israeli defense forces. others went down in open areas. there were about three hours left before the truce was to end. the latest round of attacks threatens peace talks. >>> and the world health organization declaring the ebola outbreak in west africa a international health emergency. the disease has also spread to nigeria. all of this really having an impact on the markets. the global markets tumbling after the president's address last night. the futures at one point down by about 100 points. we have seen some improvement, that

andrew ross sorkin is off today. we have breaking news out at this hour. reuters is reporting about 70 trucks from a russian aid convoy have crossed the russia/ukraine border. the trucks were accompanied by a number of pro russian vehicles. the russian markets on this news, if you take a look, you see right now are down by about 1.5%. we've been keeping an eye on the u.s. equity b futures right here. you can see rite now, things look relatively flat. of course, we should point out that we have a lot of momentum this week. this as the s&p is coming off its record close since july earlier about a month ago.

i'm becky quick along with andrew ross sorkin and michelle caruso cabrera. joe is off today. been watching u.s. equity futures and they have been trading higher at least as of this hour. but the day is young. there are a number of potentially market moving economists, economic events on the calendar. you can see right now, the dow futures up by about 35 points above fair value. pay attention to europe today. the ecb is meeting and a policy decision is due at about 7:45 eastern time. no change to rates is expected. but ecb president mario draghi's news conference starts at 8:30 eastern time the and it will be important. market watchers will be listening for his xlents on recent signs of weakness in the eurozone and his take on geopolitical threats which obviously have been front and center the last few weeks. the bank of england holding a policy meeting today. a boe decision is due in just about an hour's time. >>> a major european market in the early trading, you c

i'm becky quick along with andrew ross sorkin and brian sullivan who is in for joe.s still on vacation this week. coming up, the best day in two weeks. the dow closing higher yesterday for the first time in five sessions. this morning, if you check out the futures, they are slightly lower. dow futures down by about 26 points below fair value. s&p futures are off by 3.5 points and the nasdaq is down close to 10 points. for the markets today, another round of earnings. before the bell, we'll hear from adm, liberty media or coach. this afternoon, disney, take-two interactive and more. july ism manufacturing is expected to tick up. june factory orders are expected to rise, as well. >> thank you, becky. and welcome back, by the way. in corporate news, remember the boeing battery problem that grounded the dream

. >>> i'm andrew ross sorkin along with joe kernen. becky is off this week.goers on both coasts, storms kicking up massive waves at 900 miles off the coast of baha, california. it has spectators and surfers flocking to the beach to see some of the biggest waves to hit the area in 25 years. we're going to have more on the storms coming up later this half an hour. >>> let's talk about the banks and the fbi investigate. the fbi and secret service are investigating reports that

i'm andrew ross sorkin along with joe kernen and michelle caruso cabrera. expected to unveil the iphone 6 coming on september e9d. now there's a new report that the ipad could be getting, well, bigger. and we're going to talk a lot about that in just a couple of moments. but first, let's get you caught up on the top stories of the morning. the biggest, of course, the s&p 500 setting a record close for the 30th time this year. the index now up nearly 200%. it's -- from its 2009 bottom. consumer discretionary stocks, they have been the best performer since then. check out this list of best performers and their return since march

i'm andrew ross sorkin along with joe kernen and michelle caruso cabrera. becky is off this week.now, right behind me, you can hear the "breaking bad" theme music play because brian cranston and amc drama bringing home a bunch of emmys last night. we're going to have a lot more on that coming up very shortly. i should tell you, this is warren buffett's favorite television drama. and the reason i mentioned warren buffett is because he is now helping finance burger king's

i'm becky quick along with andrew ross sorkin and steve liesman. joe is on vacation this week.ry is the jobs report. the consensus right now is calling for 230,000 positions added. that would be down from a gain of 288,000 that we saw in june. this will be the sixth straid straight month, though, that employment is growing by 200,000. we haven't seen a stretch this long since 19897. the unemployment rate is seen holding steady at a six-year low of 6.11%. the jobs report isn't the only economic issue today. consumer sentiment, personal income and spending, ism manufacturing and construction spending and auto sales, that's a mouthful. our newsmaker of the morning, dallas fed president richard fisher, he will be joining us exclusively for an hour starting at 7:00 a.m. eastern tim. this is all com

i'm becky quick along with andrew ross sorkin. joe is off today.t obama authorizing airstrikes against rebel militant group isis, if it decides to make a move on irbil. u.s. forces have conducted air drops of humanitarian aid to thousands of iraqi people, fleeing territories occupied by these militants. these people are trapped without food or water, and again, the president speaking last night about this. >>> a three-day cease-fire in israel has ended with a rocket attack from gaza. two rockets were intercepted by israeli defense forces. others went down in open areas. there were about three hours left before the truce was to end. the latest round of attacks threatens peace talks. >>> and the world health organization declaring the ebola outbreak in west africa a international health emergency. the disease has also spread to

i'm andrew ross sorkin along with joe kernen. becky's enjoying some time off today.ome breaking news to start the program off, though, this morning. sources telling us that dollar general making a bid for family dollar. it is now offering $78.50 a share in cash. that's about $9.7 billion. sources telling us that that offer being made this morning. we should be hearing about it a little bit later in the day, perhaps crossing the wires in the next hour. you should remember, of course, the dollar tree made a $74.50-a-share cash and stock offer back on july 28th. a lot of people had thought dollar general was going to come in with that bid. dollar tree came in with that bid instead. we should tell you, if a

i'm joe kernen along with andrew ross sorkin and kayla tousche. see, now your name has me messing his name up. >> the orca whale. >> sorca? >> the sorca whale. >> barack obama is off -- >> there's the sorca whale. >>> a developing story, a hospital in northern california is treat ago patient who might have been exposed to ebola. the patient is at south sacramento medical center. the cdc is going to test blood samples. the patient is in isolation. why would he have been exposed to it? isn't that an important part of the story? did you see that? >> i did see the story. we're just going to tell you that he's in sacramento and he may have been exposed to ebola. >> this is true. >> i need more. >>> in the meantime, let's tell you was going on with lowe's. following that big home depot number, rival lowe's beat estimates with its quarterly numbers. however, trimmed its same-store sales growth outlook numbers. here with us is brian eggel. he did join us yesterday. you were a big fan of what happens at home depot. it was hard not to be. i asked you whethe

andrew ross sorkin is on vacation. we're going to have a lot of cuts throughout the show. first let's get to the morning's top stories. wall street waking up to green arrows this morning after stocks closed at august highs yesterday. u.s. equity future at this hour look like they are indicated quite a bit higher. dow futures futures up more than 52 points above fair value. we're going to check out today's docket. we'll be getting july's producer price index. we'll have august empire state survey. geopolitics once again dominating global market headlines. here is the latest on the situation in ukraine. ukrainian officials are inspecting a russian aid convoy parked just beyond its border. the developments suggest easing of tensions over the shipment, but it could be short lived. nearly a dozen personnel carriers showed up. nuri al maliki stepping down amid pressure. the it's still plans to target terrorists on the ground. >>> soda giant coca-cola buying a major stake in monster beverage. price tag, more than $2 billion. monster had transfer its nonenergy business to coke. ra

andrew ross sorkin, and -- >> michael wapner. >> not scott judge wapner. >> they do always call me judge. they do. >> and making -- if scott was going to read this, he would do. make one -- >> would you read it with the -- >> i don't know if i -- that's hairsy. >> i give you permission. >> making headlines this morning, consumer reports has a complain or two for tesla. last year, it gave the model s like its highest mark ever, top marks. but now it says the electric car is -- it owns has had, quote, in its words wsh r, more than its share of problems. now, i think it is helping me. >> when you're the judge, you -- >> you have to know who's who. >> only judge judy. i think she makes $50 million a year. >> that syndicated show does phenomenally well. >> i don't think judge wapner did that well. >> no. consumer reports, though, back to that, says that the car has impressed its staff and has nearly traveled 16,000 miles. but it warns that there have been many quirks that might dampen consumers' experiences. among the issues, the center screen went blank and the automatic retracting door hand

>> that sorkin kid? >> we've got to go.hanks. >> thank you. >>> when we return, the political situation in baghdad breaking down while the kurds battle militants in northern iraq with the aid of u.s. air strikes. what is the strategy here at home? white chocolate lovers don't like dark chocolate. milk chocolate lovers don't necessarily like dark or white. before we couldn't really allow the consumer to customize their chocolate. we needed a scalable cloud solution allowing them to select what they are looking for. now there is endless opportunity to indulge. customization is made with the ibm cloud. the ibm cloud is the cloud for business. where the reward was that what if tnew car smelledit card and the freedom of the open road? a card that gave you that "i'm 16 and just got my first car" feeling. presenting the buypower card from capital one. redeem earnings toward part or even all of a new chevrolet, buick, gmc or cadillac - with no limits. so every time you use it, you're not just shopping for goods. you're shopping for