sat down with martin sorrell to talk about the future of mobile.re moving money from classic television and legacy television to tablets or whatever watch the world cup or a madman or house doesrds or breaking bad, everything covered watchers smartphone? no. -- did i ever think i would watch it on a smartphone? >> president -- france president --ncois hollande and governments are getting more &a interaction.n why are governments getting so involved in deals? >> the alstom board on monday have to make a decision as to which did they go with. we seeing that the french government is saying they will decide over the weekend. it is no longer the decision of shareholders and the board, it is not the position of government. i think it is all part of this movement, especially in europe, towards the right, we're seeing governments becoming a lot more protectionist and realizing that they have to stand up for their country, stand up for the workers, and really get stuck into these bits. want a shareholder, do we to see some government intervention or none at

sorrell's model will prove that. he has done an amazing job.proud of a fellow brit in the advertising business. even acquisition isn't always easy. i think the difference between publicis and omnicom is best summed up by the song, let's call the whole thing off. .ou say tomato, i say tomahto >> on that note, let's talk about advertising songs and jingles that go with the world cup. michael is going to stay with us. picture of the massive scale of the games. >> the world cup is the most viewed sporting event in the world. the 2010 world cup was shown in every country and territory on earth including antarctica. 3.2 billion people watched. that is 46.4% of the world's population. 1930,the first cup in more than 34 million fans have attended matches, making for an average attendance of 44,000 fans per game. 32 teams will compete in 64 matches. the national teams will get at least $8 million to compete. the winning team will take him $35 million. germany has promised all players a $470,000 bonus for capturing the title. the famous brazilian player

we have to sorrell be energies that can be used when we need it and that requires millions of jobs. we have to put in an energy internet. we have to transform the good of the road to a distributed energy internet. that is a 30 year buildout, lots of jobs. finally we put in a logistics grid. over the next 30 years, we've got two generations who can still be involved in a nice guilt, skilled and professional work to lay out the of things. if this comes in, it is smart, intelligent. it can program itself with a small supervisory workforce will have to ask what do we do then. much of the employment already is now quickly migrating from the marketplace to the collaborative commons. that is because the social economy of social capital that requires humans to engage acumen, not machines. the last 15 years, the employment on the social comments, the not-for-profit sector has gone up in employment in the traditional marketplace down, down, down as technologies have displaced workers. so more people migrate to these more expensive types of jobs creating social capital, which is a much higher

everyday, what do we must get wrong in the analysis when we talk to advertising, talk to sir martin sorrellhers, what are we getting wrong in the transition? >> i think we focus too much on the consumer. budgetswhy advertising go places can be independent of users. it is a mantra that advertisers and people in the industry say it is all about the user, consumers. my observation suggest otherwise. it makes a lot of sense when you start from the premise of how organizations make decisions to allocate budgets. it is a corporate business. >> in your world a zero sum game? toer choices moving over facebook and google? >> that is another big point most people miss. as long as the economy produces new brands to differentiate themselves on the awareness of different attributes, you will have tv growing and big brand dollars growing. as long as the small advertisers have tools to advertise, you get growth run them. >> the pie is growing in other words. brian wheezer joining us as the guest host. 20 five years to the day after the square crackdown, the photographer who captured the iconic hank man ne

sir martin sorrell set to get a 70% increase, is he worth that? >> that is a different question.s got very his big pay raise two years ago and they voted it down. last year they made some reforms . you has shareholders unhappy, 20 percent voted against it. we will probably see something similar. a lot of shareholders venting their fury at the pay and potential pay policy, a new thing the u.k. shareholders get to vote on on forward-looking pay policy. wpphe argument would bee stock is up in the past year and the figure is a longtime compensation plan. >> i think a lot of shareholders accept that and that is why you would not have the same unhappiness. he was still the highest paid the laste ftse 100 for three years. there is a focus on executive pay. play the%, just to other side of the argument. >> let's talk a little bit about -- these votes do not always go against. but the fact that they are being held and taken seriously probably does has an impact. remuneration committees look at what is happening, what has happened in the past and what is happening now. and it has an impact